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Compendium

Engage your customers with compelling content, placed across multiple channels, targeted to the audiences you want to reach—and measure for effectiveness and ROI.

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Explore Compendium
About Compendium

Engage your customers with compelling content, placed across multiple channels, targeted to the audiences you want to reach—and measure for effectiveness and ROI.

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Plan

Plan: Personas

 

Research

Align key themes with the right audience using easy–to–understand Compendium audience personas, designed to make identifying audience micro-segments second nature.

 

Target

Ensure your content is aligned with key audience segments and business priorities with in–depth persona analysis and content customization.

 

Engage

Plan key messaging for engagement to specific audience segments. Gather feedback through customizable permissions and review functions.

Plan: Editorial Calendar

 

Themes: Plan

Align editorial themes with company objectives. Plan, create and curate key messaging and content—all in one place.

 

Stories: Manage

Assign and schedule all messaging, including writing, editing and original content creation from one tool—across your entire organization.

 

Channels: Distribute

Schedule content for review and approval. Then distribute to targeted audiences across multiple channels, including your website, blog, newsletter, email and social media channels.

Produce

Produce: Content in tool

 

Create

Compendium makes it easy to create compelling content and reimagine the content that is already around you to engage your customers and generate sales leads.

 

Capture

Capture customer input and craft power–packed case studies. Identify industry buzz, and optimize for search with the intuitive functionality built into the Compendium platform.

 

Collaborate

Include multiple sources to give your content maximum relevance. Build powerful customer testimonials. Refresh existing content easily.

Produce: Customer Stories

 

Collect

Give your customers a chance to share their experience with your brand through Compendium’s StoryCapture tool—building engagement and impact with increased content quantity, quality and relevance.

 

Engage

Encourage your customers to tell their stories across social channels and reach the audience that is interested in what your customers—and you—have to say. Compendium makes it cost–efficient and easy.

 

Innovate

Create and execute innovative content contests for your customers to open previously untapped channels and audience segments, bringing more clicks and conversions than ever.

Publish

Publish

 

Optimize

Compendium’s functionality helps ensure your content is optimized for search and customer engagement.

 

Integrate

Your IT team’s dream, Compendium not only makes it easy to publish content to your company website, it makes the approval process a breeze. Review each story, approve and hit “go.” That’s it.

 

Send

Publish your content to multiple platforms—Web, email, blogs and marketing automation software—with one tool, in one simple step.

Promote

Promote

 

Promote

You’re almost there. Now tell the world. Getting the word out quickly that you’ve got something to say is integral to your success.

 

Leverage

When your content is published, it’s hot. And hopefully becomes a hot topic. Older content can be fresh to new audiences.

 

Reach

Build your reach and easily integrate with Facebook, LinkedIn and the most popular email platforms.

Prove

Prove: Analytics

 

Analyze

Review a multitude of critical metrics from the single Compendium dashboard. Gain insights, see results and measure customer sentiment from this one–stop hub.

 

See ROI

Know which stories generate the most cost–effective sales conversions. Track each channel for cost–per–lead, cost–per–order, rate of conversion, etc.

 

Improve

Refine, modify, test and evaluate content to determine incremental increases, greater engagement, lead generation and click–to–conversion ratios.

Visual Overview

Via: Content Exchange

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