Tampa Bay and Company needed a fully-hosted, worry-free business blogging platform to increase awareness, drive traffic to their website, and simplify their content-creation process.
The Challenge
Tampa Bay and Company (henceforth simply TB & Co.) provides the world with official information on the Tampa Bay area. Through their partnerships with local businesses, civic leaders, and community members, TB & Co. is able to keep a pulse on the city’s ever-changing happenings. In an effort to increase brand awareness and drive more traffic to their website, TB & Co. began searching for a blogging platform. Initially, they settled on a freeware solution, but found that the technical costs and maintenance costs were too high (funny how that works). TB & Co. needed a business blog that wouldn’t demand IT involvement, technical maintenance, or additional hosting costs. Fortunately, Compendium provided exactly that.
The “Turn-Key” Solution
Compendium’s fully-hosted and maintained solution allowed TB & Co. to focus on content creation, not technicalities. Here’s how Jeremy Fairley, the Interactive Marketing Manager at Tampa Bay & Company, explains his decision to use Compendium: “It was a matter of setup and resources. I didn’t have the time to maintain the freeware blog from the standpoint of hosting, IT staff involvement, and ongoing maintenance. Compendium provided a more turnkey solution that allowed us to get up and running quickly and just focus on creating content.”
The Results
The blog now serves as a launching pad for its myriad marketing efforts, allowing TB & Co. to quickly update residents and visitors on events, promotions, and giveaways. Because of their frequent and informational updates, TB & Co. sees over 20 percent of its traffic coming from Facebook and Twitter, and over 92 percent of its traffic coming from new visitors who are looking to discover the greatest experiences that Tampa Bay has to offer. With a 17 percent click-through-rate (which is 10 times higher than the industry average), Tampa Bay & Co. is seeing the benefits of hassle-free content creation. Check out their blog at http://blog.visittampabay.com.