GK from Elite Sportswear, L.P. is the most recognized manufacturer of gymnastics apparel in the world and a proud sponsor of many national and Olympic teams. Their unwavering standard of excellence has made them an industry leader and the choice of champions for over 25 years. Read on to find out how GK Elite uses its business blog to build relationships with customers and prospects.

The Challenge

Given its strong reputation, GK Elite had a very formal approach to marketing communications that caused them to accidentally keep consumers at arms’ length. Upon recognizing this less-than-ideal approach, they began looking for a way to more directly and candidly engage with consumers. They thought a business blog might open up conversations with customers if it could be easily created and managed.

The Solution

GK Elite chose Compendium’s business blogging platform for three key reasons. First, its fully hosted and controlled infrastructure meant GK Elite never had to worry about the technicalities of blogging—all they had to do was focus on content creation. Secondly, Compendium’s Web-to-Post tool made collecting stories from current and prospective customers easy and hassle-free. Lastly, because Compendium blogs are SEO-ready right out of the proverbial box, GK Elite could count on its content to attract more customers via organic search.

The Results

GK Elite’s blog gets more than 100,000 visitors annually. After a recent blog redesign, their click-through rate has tripled, jumping from 8–10 percent to 30–35 percent—more than 18 times the industry average. A spokesperson for GK Elite had this to say: "With the help of Compendium's design and account management teams, we were able to create a more fluid experience between our website and blog, and those efforts are really paying off and driving higher conversion rates from our visitors."

Check out GK Elite’s blog at http://blog.gkelite.com.