Meet the deliverers of delicious. Founded in 1992, Fairytale Brownies bakes and ships gourmet brownies, cookies, and custom gifts. Usinga 50-year-old family recipe and all-natural ingredients, every batch of Fairytale brownies is made by hand. Believe us, you can taste the love.

The Challenge

When we first met Fairytale Brownies, their online marketing goal was pretty clear: sell more brownies. Specifically, they sought to increase catalog requests and drive greater amounts of qualified search traffic to their website. The demand for mail-order brownies was out there, and Fairytale Brownies wanted to be the one to fulfill it. They hoped that a business blog could help.

The Solution

Turns out, they were right. With Compendium’s business blogging platform, Fairytale Brownies has found an IT- and worry-free solution that automatically organizes their posts and stories to help improve the optimization of their content. Fairytale Brownies creates high-quality content about their products, their promotions, and their unique, made-with-love baking techniques. On top of that, Fairytale Brownies runs a recurring “Share Your Story” campaign, allowing their devoted fans to guest blog about their favorite Fairytale experiences. Most people would call this word-of-mouth marketing, but it’s actually more like salivating-mouth marketing when you’re reading the posts. 

The Results

Within the first six months of their Compendium program, Fairytale Brownies began to see tremendous results, attributing 936 transactions and 10,000 unique visitors directly to their business blogging efforts. Compendium’s software, coupled with ongoing Account Management support, has helped the Phoenix-based business create high-quality, engaging content on a consistent basis, helping more people to discover and enjoy the enchantment that is Fairytale Brownies.

“Compendium taught us how to write blog posts, how to leverage long tail search, and what it takes to have a successful blog.” —Hilary Lee, Online Marketer at Fairytale Brownies. Check out the blog at http://blog.brownies.com.