Friday, November 4, 2011
3 Quick Content-Creation Tips
Staring at a blank screen again, hoping that you'll be inspired to start writing for your business blog? Here are a few quick tips to get you creating content more easily:Diversify
Empower your employees, customers, and advocates to blog on your behalf. This approach enhances the breadth of your content and gives your audience multiple perspectives on your business. With Compendium’s moderation layer, you can free everyone to blog and only let the good content go live.
Content contributors shouldn’t be expected to write America’s next great novel. The truth is, writing a short post several times a week is much better than writing a five-page blog post once a month. People who find your blogs for the first time are expecting relevant, frequently updated content, and search engines prefer the same. Keep it short and sweet, and you’ll be good to go.
Know Your Industry
Keep a pulse on industry reports and read your competitors’ blogs. Industry happenings and real-world news are great fodder for blog topics. Writing on the same topics that others have covered is completely acceptable, as long as your content has a unique spin. Your blogging program is the perfect place to encourage participation in the conversations that are already happening online and offline.
Want more tips? Check out our 8 Quick Content-Creation Tips
document for a full-blown list.