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Smart solutions for integrated marketers

  • Article
    Tuesday, July 6, 2010

    Here's What We're Doing Here

    For the most part, people call me Max. After graduating from Indiana University in 2010, I became a full-time employee with Compendium, where I serve as the Lead Lifecycle Engineer. I could give you the specifics, but I would rather just sum it up with this: I help Compendium and its partners communicate and grow in a more predictable fashion...

    Max Yoder
  • Article
    Friday, December 9, 2011

    Twitter Now Allows You to Embed Tweets

     With the release of #NewNewTwitter, we're seeing a ton of new functionality and design coming to our favorite blue bird. One particularly cool addition is the ability to embed Tweets within blog posts and webpages, like so :)@compendium demo with @katerohan Interesting product in the #blogosphere.— Elen Bahr (@ElenBahr) December9, 2011If you don't...

    Max Yoder
  • Article
    Thursday, December 1, 2011

    Looking Back at the Future of Content Marketing

    I'm a huge fan of Jay Baer for all kinds of reasons. Among others, he's insightful, well-spoken, and totally approachable. His book kicks ass, too. Anyhow, the other day, I was looking back at our old Compendium videos, and I found this little ditty that I recorded with Jay a year ago.  I put Jay on the spot, asking him, "What's the future of...

    Max Yoder
  • Article
    Tuesday, November 29, 2011

    Email-to-Post: Setting Up Your Account

    Your Email-to-Post account is ready, so let me help you set it up. There’s nothing to it, really. The first thing you need to do is login to Compendium like you’re about to create a post the old-fashioned way. Click the Account button at the top right of your screen. You’ll see your general account settings— things like your name, email address,...

    Max Yoder
  • Article
    Thursday, November 17, 2011

    Congratulations to Angie's List

    On behalf of Compendium, I would like to congratulate another Indy-based tech company on a great IPO. Angie's List, a membership service that compiles consumer ratings of local service companies and contractors, made their initial public offering early today, and their stock shot up 33% soon after the ringing of the opening bell.The team over at...

    Max Yoder
  • Article
    Saturday, November 12, 2011

    Breaking Down Compendium's Blog Category Optimization

    At Compendium, we know how important it is that your content stays well-organized and easily retrievable for both humans and search engines. That’s why we’ve crafted the most robust categorization system the blog world has ever seen.   Author Organization Every blog author has his or her own blog page with a unique blog title and URL. When an...

    Max Yoder
  • Article
    Friday, November 4, 2011

    3 Quick Content-Creation Tips

    Staring at a blank screen again, hoping that you'll be inspired to start writing for your business blog? Here are a few quick tips to get you creating content more easily:DiversifyEmpower your employees, customers, and advocates to blog on your behalf. This approach enhances the breadth of your content and gives your audience multiple perspectives...

    Max Yoder
  • Article
    Friday, October 28, 2011

    November is National Blog Posting Month

    Most people love November because it brings turkey and a couple days off work. We love November because it brings National Blog Posting Month. NaBloPoMo is easy to celebrate. All you have to do is write one post every day until December—it's that simple. Legend has it that NaBloPoMo was created to poke fun at National Novel Writing Month, which...

    Max Yoder
  • Article
    Wednesday, July 13, 2011

    The Paradox of Choice and Social Network Solicitations

    Barry Schwartz wrote a book called The Paradox of Choice, essentially stating that humans make better decisions when their options are more limited. It's contrary to the way we're wired, but according to Schwartz, our brains become paralyzed when we're presented with a seemingly endless amount of choices. He preaches that there is freedom in...

    Max Yoder
  • Article
    Tuesday, June 14, 2011

    Granite State College Sees Huge Success with its Compendium-Powered Stories Campaign

    The Higher Ed Marketing Report held its 26th Annual Educational Advertising Awards Ceremony last month, and our client, Granite State College, earned a Merit recognition in the Total Advertising Award category for schools under 2,000 students. The campaign grew out of GSC's business blogging program with Compendium and turned into a “phenomenal”...

    Max Yoder

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