Here's a great quote from Zig Ziglar: "The greatest selling
tactic in history is the Similar Situation". "Tell me
how you have solved a problem exactly like mine, for someone
exactly like me and I will trust you can solve my problem."
Although the responsibility of selling has shifted from the sales
team in Zig Ziglar's time to the marketing...
Once a blog post gets published, it gets clicks for a few hours –
or if you’re lucky, a few days – and then it’s done for … right?
Not if you’ve got the right approach. Here are a few tips on how to
extend the lifecycle of your blog posts: Think Long Term What’s
your ratio of timely to evergreen content? Striking the right
balance between these two...
You may have a great content marketing idea or social media
campaign in your head, but if you don’t have the budget for it, it
will just remain an idea. This is the tough balancing act all
marketers must undertake, especially with small businesses that
have been tasked with bringing in big-time results. The good news
is that digital advertising has...
Content marketing is a valuable asset in any marketer’s toolkit –
but how do you sell the concept to your CEO? Chances are good your
marketing strategy already has a content marketing component in the
form of white papers, email and/or video. To get buy in and grow
your strategy, arm yourself with facts about how content marketing
So you might be asking: "What's this got to do with my
Content Marketing Strategy?" Well perhaps nothing. Except...
So many of us are still doing Content Marketing like it's 2008.
Those quaint old days when Google only indexed a Trillion
pages on the web. The golden era of Linking and Keyword data
that was completely transparent. Where...
Creativity is essential for successful content marketing. The point
of content marketing is to create an engaged user base that takes a
desired action. The fact of the matter is that you can only rely on
data and metrics to a certain point. Creative, compelling content
is what will ultimately drive that data for your brand. It all
starts with the...
The Content Marketing Institute, the people behind CCO
magazine, Content Marketing World and more, honored this year’s
winners in the 2013 Content Marketing Awards. Among the winners is
Cvent, one of Compendium’s customers, who took home the award for
Best Overall Corporate Blog. It’s always nice to win awards, but
it’s always nicer to see a...
How do you sell the idea of content marketing to the
decision makers in your C-suite? Company leaders are leery of
tactics they don’t understand -- and content marketing is a tactic
that’s only recently gained street cred and become a part of
marketers’ vocabulary. So where do you begin? As a marketer, you
understand the value of creating...
Business-to-business marketing presents countless challenges
for today's marketer. Allow us to present a few brands that have
not only been successful, but have even been able to successfully
implement a user-generated content experience. Xerox Xerox launched
Chief Optimist in the Apple App Store in November 2012. The
application is essentially a...