When it comes to content marketing, some companies are simply
'getting it right'. Simon Malls is one of these companies. Through
their Style Setter blog and content marketing strategy, Simon
effectively engages with customers and provides relevant,
informative content visitors want to consume. Through a diverse
content focus and an emphasis on...
Every day I run into marketers just trying to get a handle on this
'Content Marketing' thing. What's overwheliming to most of
them is the intimidation that comes with Generating Content on a
scale that is required to be successful. Fear not,
below I'm going to give you 10 Content Marketing Ideas that you can
easily execute in a couple of...
This is a question I get a lot. Sometimes folks ask because
they want to do the bare minimum (I'm imagining the scene from
Office Space), and other times people are genuinely interested in
writing the optimum number of blog posts for successful results.
Whatever your reason for asking the question, I'm going to
share some data below that should...
When it comes to content and Web design, what works? What doesn’t?
That’s the goal of A/B testing, in which two variations (A and B)
in components like headlines, calls to action, pricing and even
color are compared to see which produces the more desired effect.
Setting up a reliable A/B test requires several best practices: The
test must start...
Everyone seems to agree that content marketing is an
important part of a healthy marketing strategy and shifts in
marketing budgets (great Marketing Profs article related to this
topic) are proving that assumption. However, even if you're
the most advanced content agency in the world, it can still be
daunting to keep your employees interested in...
“No thanks, I’ve got enough marketing content to help me close my
next deal.”Said no salesperson, ever. Content creation is hard,
especially in the B2B world. Between fueling outbound marketing
programs and keeping engaged with prospects on social channels,
there never seems to be enough content to go around. What’s more,
B2B marketers not only...
Are you a B2B company looking to launch a new content marketing
program? Are you looking for some great examples of other B2B
companies who are getting content marketing right? Here at
Compendium, I work with many clients in the business to business
space who are great at content marketing. One of my favorite
examples is the networking solutions...
I won't bore you here with a long dissertation on what's new in the
New Facebook News Feed. Photo-Centric! The key
innovation is that images are going to be the compelling feature
that drives engagement. Below is a quote from a
Mediapost article describing the whole thing: “That means brands
need to focus more on the visual elements of their...
The usage and behavior of people using mobile devices (both tablets
and handheld devices) has changed drastically over the past few
years, and because of this brands are being forced to adopt to this
changing user behavior and create their content in a way that can
be consumed easily on these devices. With our friends at
ExactTarget we sought to...