Successful Blogging | Compendium

Article

Friday, May 24, 2013
B2C Content Marketing Example: Simon Malls' Style Setter

When it comes to content marketing, some companies are simply 'getting it right'. Simon Malls is one of these companies. Through their Style Setter blog and content marketing strategy, Simon effectively engages with customers and provides relevant, informative content visitors want to consume. Through a diverse content focus and an emphasis on...

Melanie Ramsey
Account Manager

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Article

Wednesday, May 15, 2013
Master 10 B2B Content Marketing Ideas In Just 2 Days

Every day I run into marketers just trying to get a handle on this 'Content Marketing' thing. What's overwheliming to most of them is the intimidation that comes with Generating Content on a scale that is required to be successful. Fear not, below I'm going to give you 10 Content Marketing Ideas that you can easily execute in a couple of...

Chris Baggott
CEO & President

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Article

Tuesday, May 14, 2013
What is the Best Practice for Blog Post Frequency?

This is a question I get a lot. Sometimes folks ask because they want to do the bare minimum (I'm imagining the scene from Office Space), and other times people are genuinely interested in writing the optimum number of blog posts for successful results. Whatever your reason for asking the question, I'm going to share some data below that should...

Lee Jorgenson
Senior Account Manager

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Article

Monday, May 13, 2013
The ROI Laboratory: The Ins and Outs of A/B Testing

When it comes to content and Web design, what works? What doesn’t? That’s the goal of A/B testing, in which two variations (A and B) in components like headlines, calls to action, pricing and even color are compared to see which produces the more desired effect. Setting up a reliable A/B test requires several best practices: The test must start...

Kaila Garrison
Marketing Manager

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Article

Saturday, May 11, 2013
How to Motivate Employees to Contribute to a Company Blog

Everyone seems to agree that content marketing is an important part of a healthy marketing strategy and shifts in marketing budgets (great Marketing Profs article related to this topic) are proving that assumption. However, even if you're the most advanced content agency in the world, it can still be daunting to keep your employees interested in...

Clayton Stobbs
Director of Account Management

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Article

Monday, May 6, 2013
The B2B Blog: The Sales Enablement Tool You Never Knew You Had

“No thanks, I’ve got enough marketing content to help me close my next deal.”Said no salesperson, ever. Content creation is hard, especially in the B2B world. Between fueling outbound marketing programs and keeping engaged with prospects on social channels, there never seems to be enough content to go around. What’s more, B2B marketers not only...

Guest Blogger

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Article

Monday, April 29, 2013
B2B Content Marketing Example: Aerohive Networks

Are you a B2B company looking to launch a new content marketing program? Are you looking for some great examples of other B2B companies who are getting content marketing right? Here at Compendium, I work with many clients in the business to business space who are great at content marketing. One of my favorite examples is the networking solutions...

Melanie Ramsey
Account Manager

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Article

Monday, March 11, 2013
The One Thing Content Marketers Need To Know About The Revised Facebook News Feed

I won't bore you here with a long dissertation on what's new in the New Facebook News Feed. Photo-Centric! The key innovation is that images are going to be the compelling feature that drives engagement. Below is a quote from a Mediapost article describing the whole thing: “That means brands need to focus more on the visual elements of their...

Chris Baggott
CEO & President

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Infographic

Tuesday, February 12, 2013
[Infographic] The State of Mobile Content Marketing

The usage and behavior of people using mobile devices (both tablets and handheld devices) has changed drastically over the past few years, and because of this brands are being forced to adopt to this changing user behavior and create their content in a way that can be consumed easily on these devices. With our friends at ExactTarget we sought to...

Corey Kime
Marketing Operations Specialist

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