I came across a great post by the Social Media Examiner team
on how to measure Facebook engagement. While companies are
clamoring to create fan pages and increase the their 'Likes,' they
often fail to measure the success, or failure, of their
pages. As the article points out, around 90% of Facebook
users don't return to a page after they've Liked...
Just a quick post from an article I read today in the IBJ:"Big
Fuel's campaign for Colgate-Palmolive's (CL) disposable toothbrush
delivered 4 million-plus engagements — meaning the number of times
people viewed the campaign's videos or played its online games. A
year later — without new content being added— the engagement number
jumped to around 10...
Today, eMarketer published some study results from a
company called hivefire about execution issues that stem from
Content Marketing Strategies.As you can see from this graph,
marketers are still stuggling with issues like creating original
content or having time to create original content.This is because
the folks responsible for this activity...
I am totally not meaning any disrespect for the folks responsible
for this tweet. I only wanted to point out a phenomenon I see every
day that kind of frustrates me: Single-Use Content.This is a great
tweet that will get some one or two word replies... maybe many one
or two word replies. It will be fun and interesting for a while...
like maybe an...
I wanted to take a second and reflect on one of my favorite things
about my job: the terrific organizations and people I get to work
with. A great case is Resmark Systems, a company that
makes the best tour operator software in the world (that I know
of). I don't need to go on about their product because frankly I
don't use it since I'm not a...
As the weather gets nicer (or doesn't - if you're in Indiana like
us!) and spring gets closer, you might start thinking about a great
American past time - baseball! It's this very thought that
has led me to today's featured client, Big League Tours. Big League
Tours is a company unlike any other; they truly offer great
baseball experiences. As...
If you're a Compendium client, you've probably heard this statement
more than once: "You need content!" Great, relevant content is a
crucial piece to a successful blogging program. When writing your
content, it's important that you not only use your keywords in your
posts, but also include other items, such as hyperlinks, images,
bullet points and...
No, this post is not going to be a repeat of something I wrote
previously and am now just trying to "reword" so I can use the
content again. However, it may actually look like that's what
I'm trying to do... But in fact, while the information I
share is new, it's a story we hear all too
often. Wordpress.com has been hacked once again. Yes,
Today I had a conversation with a friend that made me think of a
problem some of our clients have. This friend of mine has a
photography business and handles pretty much the entire load of
running a business on his own. One of his frustrations he
mentioned to me today was how at times he gets bogged down with all
of the 'other things' that go...