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  • Article
    Do You Measure Your Facebook Page?
    Wednesday, April 13, 2011

    Do You Measure Your Facebook Page?

    I came across a great post by the Social Media Examiner team on how to measure Facebook engagement.  While companies are clamoring to create fan pages and increase the their 'Likes,' they often fail to measure the success, or failure, of their pages.  As the article points out, around 90% of Facebook users don't return to a page after they've Liked...

    Compendium Staff
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  • Article
    Don't Let Content DIE!
    Saturday, April 9, 2011

    Don't Let Content DIE!

    Just a quick post from an article I read today in the IBJ:"Big Fuel's campaign for Colgate-Palmolive's (CL) disposable toothbrush delivered 4 million-plus engagements — meaning the number of times people viewed the campaign's videos or played its online games. A year later — without new content being added— the engagement number jumped to around 10...

    Chris Baggott
    CEO & President
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  • Article
    Creating Content Shouldn't Be Content Marketing's Biggest Challenge
    Friday, April 8, 2011

    Creating Content Shouldn't Be Content Marketing's Biggest Challenge

    Today, eMarketer published some study results from a company called hivefire about execution issues that stem from Content Marketing Strategies.As you can see from this graph, marketers are still stuggling with issues like creating original content or having time to create original content.This is because the folks responsible for this activity...

    Chris Baggott
    CEO & President
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  • Article
    Is this a wasted opportunity?
    Thursday, March 24, 2011

    Is this a wasted opportunity?

    I am totally not meaning any disrespect for the folks responsible for this tweet. I only wanted to point out a phenomenon I see every day that kind of frustrates me: Single-Use Content.This is a great tweet that will get some one or two word replies... maybe many one or two word replies. It will be fun and interesting for a while... like maybe an...

    Chris Baggott
    CEO & President
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  • Article
    My Favorite Tour Operator Software
    Friday, March 11, 2011

    My Favorite Tour Operator Software

    I wanted to take a second and reflect on one of my favorite things about my job: the terrific organizations and people I get to work with.   A great case is Resmark Systems, a company that makes the best tour operator software in the world (that I know of). I don't need to go on about their product because frankly I don't use it since I'm not a...

    Chris Baggott
    CEO & President
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  • Article
    Today's Featured Client: Big League Tours!
    Wednesday, March 9, 2011

    Today's Featured Client: Big League Tours!

    As the weather gets nicer (or doesn't - if you're in Indiana like us!) and spring gets closer, you might start thinking about a great American past time - baseball!  It's this very thought that has led me to today's featured client, Big League Tours. Big League Tours is a company unlike any other; they truly offer great baseball experiences.  As...

    Allison Bowen
    Account Manager, Online Marketing
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  • Article
    Great Content = Great Program!
    Monday, March 7, 2011

    Great Content = Great Program!

    If you're a Compendium client, you've probably heard this statement more than once: "You need content!" Great, relevant content is a crucial piece to a successful blogging program. When writing your content, it's important that you not only use your keywords in your posts, but also include other items, such as hyperlinks, images, bullet points and...

    Allison Bowen
    Account Manager, Online Marketing
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  • Article
    Here we go again...
    Thursday, March 3, 2011

    Here we go again...

    No, this post is not going to be a repeat of something I wrote previously and am now just trying to "reword" so I can use the content again.  However, it may actually look like that's what I'm trying to do...  But in fact, while the information I share is new, it's a story we hear all too often. Wordpress.com has been hacked once again.  Yes, this...

    Allison Bowen
    Account Manager, Online Marketing
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  • Article
    Make Life Easier with Web-to-Post
    Wednesday, March 2, 2011

    Make Life Easier with Web-to-Post

    Today I had a conversation with a friend that made me think of a problem some of our clients have.  This friend of mine has a photography business and handles pretty much the entire load of running a business on his own.  One of his frustrations he mentioned to me today was how at times he gets bogged down with all of the 'other things' that go...

    Corey Kime
    Marketing Operations Specialist
    Read More ➡
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