Story Harvesting | Compendium

Article

Thursday, October 25, 2012
Chris Baggott at ExactTarget Connections - Where Content Goes to Die

This past weekend ExactTarget brought its annual user conference, Connections, to Indianapolis. Filled with world class speakers, entertainment, software & services, and marketers -- Connections never disappoints! This year our Chairman, Chris Baggott (and ExactTarget co-founder) spoke on a panel about B2B Content Marketing. The premis of his...

Kaila Garrison
Marketing Manager

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Article

Tuesday, May 1, 2012
Webinar: 3 Ways to Sell Without Fear (with TinderBox)

Join Isaac Pellerin from Tinderbox as he interviews Chris Baggott on the ways to sell without fear. Chris will address the importance of understanding the problem of the person you are talking (selling) to and building up similar situation stories to help the sales process - and how story harvesting is key. Having built two companies, Compendium...

Kaila Garrison
Marketing Manager

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Article

Monday, April 9, 2012
Story Harvesting: Why You Don't Have to Write As Much as You Think

This is a guest post by Robby Slaughter, a local productivity consultant. Every business who runs a website needs a content marketing strategy, but lots of people rack their brains for finding ideas for content. Sure, there are a million posts out there with "top 50 things to blog about", but that still represents work. In fact, blogging is kind of...

Guest Blogger

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Infographic

Monday, February 27, 2012
Content for SEO Infographic via Brafton.com

My New Favorite Infographic does a great job of explaining some of the very tangible benefits of executing well on your Corporate Blogging Strategies. Content Marketing, Story Harvesting, Social Signals all drive traffic...... Check this out in detail, send a link to your boss and while you're at it ... get a poster made and hang in on the wall...

Chris Baggott
CEO & President

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Article

Monday, November 7, 2011
Are you a Pinball Marketing Wizard?

I heard someone use this in a talk a few months ago and I just can't let it go. Content Marketing Strategy is like pinball.Most of us have done a lot of things right so far. We have corporate blogging software, we are starting to do story harvesting, and we have been doing e-mail marketing & SEO forever. Our social strategies are getting some...

Chris Baggott
CEO & President

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Article

Tuesday, October 25, 2011
We're a "Best Blogging Platform"!

One of the great things I love about working for a tech company is that the industry is always changing. And, luckily for us, things are definitely trending our way! As we see more and more businesses look for the perfect corporate blogging solution, they often don't know where to start. We hear the typical "Well, I've looked into Wordpress, and...

Allison Bowen
Account Manager, Online Marketing

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Article

Thursday, June 23, 2011
Believe it or not - Blogs add value to traditional Advertising

Lately, I feel like a hear two different arguments – brands should invest more in traditional broadcast media like TV or they should invest more in a social media strategy that accesses customers where they are talking to each other. And, each side seems to be equally convinced that the “other” media is a less good investment. Yet, these arguments...

Kim Saxton

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Article

Thursday, June 2, 2011
Sears Outlet Generates Thousands of Posts from User-Generated Content

One of the biggest challenges businesses face when launching a blog or content strategy is figuring out how to generate quality content on a consistent basis. Sears Outlet has conquered this problem by harvesting content from five different channels and publishing these stories on keyword-targeted landing pages. The five different content channels...

Lee Jorgenson
Senior Account Manager

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Article

Tuesday, May 17, 2011
Calling All Explorers!

When most people think about the Children's Museum of Indianapolis, they think fun. They think adventure. They think so much to do! I personally have never talked to anyone, young and old alike, that has not had a blast when they've visited the Museum. Recently, the Children's Museum partnered with Compendium and is demonstrating story...

Allison Bowen
Account Manager, Online Marketing

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