This past weekend ExactTarget brought its annual user conference,
Connections, to Indianapolis. Filled with world class speakers,
entertainment, software & services, and marketers --
Connections never disappoints! This year our Chairman, Chris
Baggott (and ExactTarget co-founder) spoke on a panel about B2B
Content Marketing. The premis of his...
Join Isaac Pellerin from Tinderbox as he interviews Chris Baggott
on the ways to sell without fear. Chris will address the importance
of understanding the problem of the person you are talking
(selling) to and building up similar situation stories to help the
sales process - and how story harvesting is key. Having built two
This is a guest post by Robby Slaughter, a local productivity
consultant. Every business who runs a website needs a content
marketing strategy, but lots of people rack their brains for
finding ideas for content. Sure, there are a million posts out
there with "top 50 things to blog about", but that still represents
work. In fact, blogging is kind of...
My New Favorite Infographic does a great job of explaining some of
the very tangible benefits of executing well on your Corporate
Blogging Strategies. Content Marketing, Story
Harvesting, Social Signals all drive traffic...... Check
this out in detail, send a link to your boss and while you're at it
... get a poster made and hang in on the wall...
I heard someone use this in a talk a few months ago and I just
can't let it go. Content Marketing Strategy is like
pinball.Most of us have done a lot of things right so far. We have
corporate blogging software, we are starting to do story
harvesting, and we have been doing e-mail marketing & SEO
forever. Our social strategies are getting some...
One of the great things I love about working for a tech company is
that the industry is always changing. And, luckily for us,
things are definitely trending our way! As we see more and more
businesses look for the perfect corporate blogging solution, they
often don't know where to start. We hear the typical "Well,
I've looked into Wordpress, and...
Lately, I feel like a hear two different arguments – brands should
invest more in traditional broadcast media like TV or
they should invest more in a social media strategy that
accesses customers where they are talking to each other. And, each
side seems to be equally convinced that the “other” media is a less
good investment. Yet, these arguments...
One of the biggest challenges businesses face when launching a blog
or content strategy is figuring out how to generate quality content
on a consistent basis. Sears Outlet has conquered this
problem by harvesting content from five different channels and
publishing these stories on keyword-targeted landing pages. The
five different content channels...
When most people think about the Children's Museum of Indianapolis,
they think fun. They think adventure. They think so
much to do! I personally have never talked to anyone, young
and old alike, that has not had a blast when they've visited the
Museum. Recently, the Children's Museum partnered with
Compendium and is demonstrating story...