I still hear a lot of marketers talking about Content Marketing
Strategy as if it's still 2008. I hear folks talking about
"Thought Leadership" and theories about companies becoming
publishers and hiring journalists..."Branded Content".
All well and good, but not nearly good enough. This chart
looks at the total number of indexed pages in...
My first week has been a little different than I expected... I knew
I was going to be working with and learning from an amazing team of
people. I knew the company had the best Content Marketing
Software in an industry that was poised to explode. I knew
the office was really cool, located on Monument Circle, and
ultimately, I knew that I would be...
So you’re ready to jump into content marketing. You’ve got the
go-ahead and the budget from upstairs. Now all you need to do is
hire the right people and put them in the right positions to ensure
success. The trouble is, you have no idea who these people are or
where to find them. Who Do You Need On the Team? Let’s start with
the “who.” Of course,...
Everywhere you look … in industry trades, blogs and websites …
content marketing is being held up as the “it” initiative every
business must undertake. Even online marketing guru Seth Godin was
quoted as saying, “Content marketing is all the marketing that is
left.” This makes sense. Search-optimized content on your website
helps customers discover...
Your email is finished—drafted, crafted, done. The design looks
great. The message is on target for your audience. It’s in the
queue and ready to distribute. All you need is a compelling subject
line. Why is that the hardest part to write? Mark Twain may have
answered it years ago: The difference between the right word and
the almost right word is...
If the question in the title above is one that consistently keeps
coming up in meetings or marketing strategy sessions -- you're
doing it right! Content marketing is certainly not new but
the term itself has become synonomous with blogging, creating
whitepapers, social media promotion, content distribution etc.
Everyone seems to inherently know...
The task of maintaining a medium-to-large website is daunting, and
trying to do it manually can lead to all kinds of problems,
including broken links, missing assets and inconsistent appearance.
Content management systems address this problem by providing a
templating system, which specifies how dynamically generated
content will be laid out among...
Are you a B2B company looking to launch a new content marketing
program? Are you looking for some great examples of other B2B
companies who are getting content marketing right? Here at
Compendium, I work with many clients in the business to business
space who are great at content marketing. One of my favorite
examples is the networking solutions...
The most effective content is the type that speaks directly to a
specific type of person within the process of buying your product
or service. Whether that is a mid-level manager at an
enterprise software company or a single working mother of two kids,
using the type of language in content that speaks to their fears,
wants, and challenges is much...