August was a busy month at Compendium. The content marketing
industry is picking-up speed and Compendium is a big part of the
momentum. This article about our work with client Pet
Relocation.com in Chief Marketer shows why more marketers are
adopting content marketing as a core marketing strategy. We
continue to push the industry forward.......
Marketing departments and IT departments notoriously have had a
strained relationship. IT thinks that marketing never fully
understand all the implications of what they are asking for and
marketing departments see the IT team as a roadblock in the path of
getting their job done. This can become especially true when
a marketing department is...
10 times out of 10, your company's CMO will support new ideas from
their marketing team that can potentially generate new leads and
ultimately new business. However, to expect your CMO to write
you a blank check for a new project and have no questions about it
is a bit of a stretch to say the least. If you are
considering starting a content...
The task of maintaining a medium-to-large size website is daunting,
and trying to do it manually can lead to all kinds of problems,
including broken links, missing assets, and inconsistent
appearance. Content management systems address this problem by
providing a templating system, which specifies how dynamically
generated content will be laid out...
As a marketer, you've been hearing quite a lot these days about
content marketing. You understand how important it is to do and
even have probably started implementing some of the things you have
learned. However, you still might not be sure 1) how to get C-level
buy in and 2) what type of software you should be using to execute
your strategy....
If you've ever been to a good marketing conference, you probably
know what it's like to walk away from an event feeling inspired to
change the world...or at least your company. For many
marketers who are in charge of social, email, blogging and the
like, it's easy to get caught up in all of the hype. But
before you kick down the door of your...
By Ashley Furness, guest blogger and market analyst for
Software Advice Localized messaging can be one of the best
strategies for making a national brand immediately relevant. After
all, a place says a lot about the customer--what language they
speak, holidays they celebrate or sports teams they follow.
Unfortunately, localized marketing is also...
