In my previous post about CTA best practices, I recommended always
having a header CTA. In this follow up, I am going to share
some statistics that I gathered by examining ten of my clients' CTA
performances. Here we go! Header CTA Statistics 7 of the 10
clients examined used a header CTA. Of those 7, the header CTA was
the best performing CTA...
This past weekend ExactTarget brought its annual user conference,
Connections, to Indianapolis. Filled with world class speakers,
entertainment, software & services, and marketers --
Connections never disappoints! This year our Chairman, Chris
Baggott (and ExactTarget co-founder) spoke on a panel about B2B
Content Marketing. The premis of his...
One of the most frequent questions we get at Compendium is, “why
wouldn’t I just use Wordpress, it’s free.” Our responses are always
the same. First, the definition of “free,” and then that Compendium
is a scalable SaaS for marketers rather than IT. Don’t get me
wrong, Wordpress is a powerful blogging platform and is “free” to
use. So powerful in...
The task of maintaining a medium-to-large size website is daunting,
and trying to do it manually can lead to all kinds of problems,
including broken links, missing assets, and inconsistent
appearance. Content management systems address this problem by
providing a templating system, which specifies how dynamically
generated content will be laid out...
If you've ever been to a good marketing conference, you probably
know what it's like to walk away from an event feeling inspired to
change the world...or at least your company. For many
marketers who are in charge of social, email, blogging and the
like, it's easy to get caught up in all of the hype. But
before you kick down the door of your...
Did you know that 70% of blog administrators are also responsible
for their companies' social media programs? If you're part of
that 70% or if you are involved in the social media efforts at your
company, tune in to the webinar replay below to find out how you
can save time and increase your social effectiveness using a blog
or content hub....
By Ashley Furness, guest blogger and market analyst for
Software Advice Localized messaging can be one of the best
strategies for making a national brand immediately relevant. After
all, a place says a lot about the customer--what language they
speak, holidays they celebrate or sports teams they follow.
Unfortunately, localized marketing is also...
Jay Baer, Chris Baggott and Joe Chernov are most definitely three
of the industry's leading experts in content marketing. During this
webinar, they tackle 25 of the challenges facing today's marketers.
If you need help with content marketing Compendium, Eloqua &
Convince & Convert can help! Here are the 25
Questions these Content Marketing...
If you've been around the digital marketing space for a while, you
are probably aware that marketing automation helps automate your
marketing efforts, which can save a marketing department time and
money. For a B2B company, the use of marketing automation
software can help you identify the most qualified leads for your
sales reps, as well as...