Recent Posts

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  Tuesday, June 18, 2013

  5 Key Questions to Ask Before Developing Customer Personas

  Let’s be very clear about one thing: The only way to ensure that an investment in content marketing will pay off is to know your target audience. And the more narrowly you focus your content based on that knowledge, the more effective your strategy will be. You see, most businesses have a broad customer base. And within that broad base are niche...

  

  Kaila Garrison

  Marketing Manager

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  Thursday, June 13, 2013

  Use Content to Fuel Location Based Marketing

  What exactly is "Location Based Marketing"?  This really just refers to marketing delivered to a person based on their location.   In the very early days of online and mobile there was this idea that when a person walked by your store you would text them an offer.   A few years later it was Foursquare and the others who allowed you to 'check in'...

  

  Chris Baggott

  CEO & President

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  Wednesday, June 12, 2013

  Customer Personas: How Many Do You Need?

  It’s a common question: How many personas should a business develop as part of an effective content strategy? Our answer: the right number. OK, so that’s a bit cryptic. But the point is there’s no magic formula for the number of personas that will drive the best results for your content marketing program. As you analyze your audience data to...

  

  Kaila Garrison

  Marketing Manager

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