Recent Posts

• Article

  

  Wednesday, May 22, 2013

  7 Ways to Turn Customer Stories into Content

  Ah, a happy customer. Telling their story is still the best form of marketing. So, what are you doing to actively collect the stories of your happy customers? Here are seven things you can start doing today: Listen. How many opportunities for collecting stories go unnoticed because you’re focused on the delivery of your product, service or promise?...

  

  Jim Brown

  Senior Account Executive

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• Article

  

  Tuesday, May 21, 2013

  Why is Content Marketing Spending on the Rise?

  Unless you've lived under a rock for the past couple of years as a marketer, you've probably heard quite a bit about content marketing and how important it is for your organization to actively be creating content that both creates awareness of your company to prospects, but also drives them through the buying cycle and helps to retain your current...

  

  Corey Kime

  Marketing Operations Specialist

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• Article

  

  Monday, May 20, 2013

  How much content do I need to be a successful Content Marketer?

  Successful Content Marketing has a lot of moving parts and there is no single aspect of Content Analytics can determine success.  But one key area that is frequently underestimated is a realistic contemplation of the volume of content required. I recently went through an exercise with an insurance company and I thought I might share that...

  

  Chris Baggott

  CEO & President

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