Tuesday, June 16, 2009
Content and Platform are Google's Recommendations
Pagerank Sculpting is the practice of trying to change how PageRank flows within your site using e.g. nofollow tags. Someone asked Matt Cutts (from Google) about Pagerank Sculpting
and his response was:
I wouldn’t recommend it, because it isn’t the most effective way to utilize your PageRank. In general, I would let PageRank flow freely within your site. The notion of “PageRank sculpting” has always been a second- or third-order recommendation for us. I would recommend the first-order things to pay attention to are
1) making great content that will attract links in the first place, and
2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike.
Make great content. Choose a great architecture!
Matt also recently came out with a presentation where he noted that the blogging platform (free) that's most common in the industry is about 80% optimized
. 20% is quite a huge gap in potential
when it comes to Search Engine Optimization. If your blog is 80% optimized and there are 100,000 results... that puts you on about page 2,000... right? How much traffic is that going to get you from a search engine?