My name is Douglas Karr and I'm VP of Blogging Evangelism at
Compendium Blogware. My passion is for leveraging online technology
to maximize its effectiveness. As a Blogging Evangelist, I
provide consultation through this blog and privately with our
clients to utilize their blogs across the Social Media and Online
Marketing landscapes. Blogging is...
If you've not realized it yet, there are distinct ways of handling
campaigns when you're blogging to track links within your posts -
or to even track CTAs. Tracking links is a key strategy with
online marketing and blog marketing because it will provide
information on where you should be applying the most resources
based on the response.Google has...
Search engines like Google place a lot of emphasis on a site's
authority. What's authority?Authority is a combination of
backlinks, popularity and history associated with a domain.For a
customer who has no authority, that's an uphill battle to gain
significant search engine traffic. We've got one such
customer, Your Gift Baskets. Not only does...
Online marketing and search marketing requires some off-site
promotion as well as on-site promotion. Promote your
corporate blog on your website. A link is great, aggregating
your feed is even better!Promote your corporate blog in your email
signatures.Promote your corporate blog in your business
cards.Promote your corporate blog posts via...
Newsgator recently published a free download called A Roadmap
for Successful Adoption of Social Computing in the
Enterprise. I'd recommend the download. The root of the
whitepaper is that companies must adopt a cultural transformation -
and when they do - they benefit enormously.Here are 5 obstacles the
study speaks to. We hit these obstacles in...
We had a regional event here in Indianapolis called Bigger
Ideas put on by Pat Coyle, founder of Smaller Indiana.
I'm also a co-founder of Smaller Indiana, but it is
definitely Pat's vision and the Bigger Ideas conference takes this
community to a new level.Chris Baggott was interviewed at the event
and, as always, did a great job talking about...
Sigh... another industry expert telling you how to use or not use
social media. This drives me crazy. There are a lot of
consultants and experts in the industry who have opinions and a
bully pulpit to sound off on. But are they steering your
business in the right direction?In a recent PC World article,
Jason Snell advised:If you've got a blog...
Pagerank Sculpting is the practice of trying to change how PageRank
flows within your site using e.g. nofollow tags. Someone
asked Matt Cutts (from Google) about Pagerank Sculpting and his
response was: I wouldn’t recommend it, because it isn’t the most
effective way to utilize your PageRank. In general, I would let
PageRank flow freely within...
Just got off the phone with a corporate blogging client that has
been with us for about 5 months and posted 13 times on their
blog. The conversation was pretty frustrating - but
definitely brought to the spotlight that the customer didn't
understand the value proposition of an organic content strategy.The
client was open and honest - they do pay...
Last week I had the opportunity to speak privately with the
blogging team at Walker , a premier consultancy specializing in
customer strategies. The team at Walker has embraced blogging
and has one of the best blogs on customer service, customer
loyalty, and customer strategies.When Walker invited their clients
in for a user forum, they wanted to...