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  • Article
    Leverage Blogging for Maximum Impact
    Monday, October 27, 2008

    Leverage Blogging for Maximum Impact

    My name is Douglas Karr and I'm VP of Blogging Evangelism at Compendium Blogware. My passion is for leveraging online technology to maximize its effectiveness.  As a Blogging Evangelist, I provide consultation through this blog and privately with our clients to utilize their blogs across the Social Media and Online Marketing landscapes. Blogging is...

    Douglas Karr
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  • Article
    Tracking Links and Campaigns with Google Analytics
    Tuesday, July 14, 2009

    Tracking Links and Campaigns with Google Analytics

    If you've not realized it yet, there are distinct ways of handling campaigns when you're blogging to track links within your posts - or to even track CTAs.  Tracking links is a key strategy with online marketing and blog marketing because it will provide information on where you should be applying the most resources based on the response.Google has...

    Douglas Karr
    Read More ➡
  • Article
    Low Authority and Cigars
    Wednesday, July 8, 2009

    Low Authority and Cigars

    Search engines like Google place a lot of emphasis on a site's authority.  What's authority?Authority is a combination of backlinks, popularity and history associated with a domain.For a customer who has no authority, that's an uphill battle to gain significant search engine traffic.  We've got one such customer, Your Gift Baskets.  Not only does...

    Douglas Karr
    Read More ➡
  • Article
    10 Ways to Promote Your Corporate Blog
    Tuesday, June 30, 2009

    10 Ways to Promote Your Corporate Blog

    Online marketing and search marketing requires some off-site promotion as well as on-site promotion.  Promote your corporate blog on your website.  A link is great, aggregating your feed is even better!Promote your corporate blog in your email signatures.Promote your corporate blog in your business cards.Promote your corporate blog posts via...

    Douglas Karr
    Read More ➡
  • Article
    Five Obstacles to Social Computing Adoption
    Monday, June 29, 2009

    Five Obstacles to Social Computing Adoption

    Newsgator recently published a free download called A Roadmap for Successful Adoption of Social Computing in the Enterprise.  I'd recommend the download.  The root of the whitepaper is that companies must adopt a cultural transformation - and when they do - they benefit enormously.Here are 5 obstacles the study speaks to.  We hit these obstacles in...

    Douglas Karr
    Read More ➡
  • Article
    Thursday, June 25, 2009

    Live, from Silicorn Valley

    We had a regional event here in Indianapolis called Bigger Ideas put on by Pat Coyle, founder of Smaller Indiana.  I'm also a co-founder of Smaller Indiana, but it is definitely Pat's vision and the Bigger Ideas conference takes this community to a new level.Chris Baggott was interviewed at the event and, as always, did a great job talking about...

    Douglas Karr
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  • Article
    Twitter Automation: Why Jason Snell May Be Wrong
    Wednesday, June 17, 2009

    Twitter Automation: Why Jason Snell May Be Wrong

    Sigh... another industry expert telling you how to use or not use social media.  This drives me crazy.  There are a lot of consultants and experts in the industry who have opinions and a bully pulpit to sound off on.  But are they steering your business in the right direction?In a recent PC World article, Jason Snell advised:If you've got a blog...

    Douglas Karr
    Read More ➡
  • Article
    Content and Platform are Google's Recommendations
    Tuesday, June 16, 2009

    Content and Platform are Google's Recommendations

    Pagerank Sculpting is the practice of trying to change how PageRank flows within your site using e.g. nofollow tags.  Someone asked Matt Cutts (from Google) about Pagerank Sculpting and his response was: I wouldn’t recommend it, because it isn’t the most effective way to utilize your PageRank. In general, I would let PageRank flow freely within...

    Douglas Karr
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  • Article
    What's the Value of a Blog Post?
    Tuesday, June 16, 2009

    What's the Value of a Blog Post?

    Just got off the phone with a corporate blogging client that has been with us for about 5 months and posted 13 times on their blog.  The conversation was pretty frustrating - but definitely brought to the spotlight that the customer didn't understand the value proposition of an organic content strategy.The client was open and honest - they do pay...

    Douglas Karr
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  • Article
    Walker takes its Customer Strategies Blog to Print
    Tuesday, June 2, 2009

    Walker takes its Customer Strategies Blog to Print

    Last week I had the opportunity to speak privately with the blogging team at Walker , a premier consultancy specializing in customer strategies.  The team at Walker has embraced blogging and has one of the best blogs on customer service, customer loyalty, and customer strategies.When Walker invited their clients in for a user forum, they wanted to...

    Douglas Karr
    Read More ➡
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