If you are reading this blog post, I assume (and hope!) that by now you are a master of connecting with customers using Facebook and Twitter. Have you been hearing all sorts of buzz about Pinterest, but believe it to be unprofessional to incorporate it into your content marketing strategy?  Well, you certainly aren't alone in your fear.... but the trend is...

As someone who is interested in content marketing and social, the question that seems to constantly come up in conversations with other marketers is "how do I get people to share content, like our company on Facebook, follow us on LinkedIn etc."  Now, this is certainly a valid question but the problem being addressed is not being seen from the right angle. ...

By now, most of you are probably aware of the Disqus commenting platform, but for those of you that aren't, I'm going to shed some light on why this is a great commenting platform for you to consider.

1. Allows Commenters to Sign In With Credentials from Other Sites

It can be annoying and hindering to force your readers to create a new account in order to post...

According to a 2011 Q3 Epsilon report released last December, emails focused on editorial (aka, blog) content received the highest click-through-rate and second-highest open-rate of any email message type:

This reinforces what smart marketers already know and practice, repurposing quality content across different marketing channels is a highly effective use...

We've come to love and recommend a few great widgets here at Compendium.  In the video below, I cover the benefits of using ShareThis, Disqus, Gravatar, and Outbrain.  In case you don't have time to watch the video, here is a quick breakdown of some of their benefits:

• ShareThis

1. Enables social sharing buttons to include counters that provide "social proof" for...

Yesterday, LinkedIn released it's new Follow Company button.  An example is below, but the larger news, in my opinion, 70% of it's user base already follow or would follow a company (from their internal research).  This stat hits home for B2B marketers when you consider the intersection of two trends:

1. Our own research says increasing numbers of B2B buyers...

Take a look at this screenshot below.  We all recognize this right?  It's a really nice, well formatted and key component of a great organization's Content Marketing Strategy.  You can see the whole Off The Beaten Path email here.

I'm picking on my friends above because they are a prime example of what happens all the time.  Email marketing lives in...

The majority of companies leveraging a business blogging platform are missing out on one huge benefit from all of their hard content creation efforts.  Ammo for their Sales Representatives!  Below I’ve listed 3 easy ways your sales staff can leverage all of that great content to help position themselves as industry experts and help your sales process. 

1. Social...

My New Favorite Infographic does a great job of explaining some of the very tangible benefits of executing well on your Corporate Blogging Strategies.   Content Marketing, Story Harvesting, Social Signals all drive traffic......

Check this out in detail, send a link to your boss and while you're at it ... get a poster made and hang in on the wall of every...

When it comes to business blogging, an organization wants to make every post as engaging as possible. One specific Compendium client that does a wonderful job of engaging their blog visitors is Breckenridge Discount Lodging.

Here are some elements of Breckenridge Discount Lodging's (BDL for short) blog that are best practices all can model after.

User...