You may have a great content marketing idea or social media
campaign in your head, but if you don’t have the budget for it, it
will just remain an idea. This is the tough balancing act all
marketers must undertake, especially with small businesses that
have been tasked with bringing in big-time results. The good news
is that digital advertising has...
Why is it some big brands are beloved by consumers and others are
hated on all accounts? How do some big brands seem to form a
personal connection with you while others consistently miss the
mark? One word: content. I would argue the following traits
catapult brands into the hearts and minds of consumers and keep
them there: They have a...
One of the most important things you can do as a brand is publish
content. You do this so you can potentially convert more audience,
right? One of the most important steps companies miss is actually
getting users to their blog, so they can be moved to conversion
points, and so on. Here are five important steps you need to take
to get your audience...
The marketing world continues to buzz on the importance of content
marketing. There is no doubt that content marketing must be a part
of any brand strategy in the digital age. That said, things are
never as easy as you would hope. How do you create, manage,
distribute and optimize all of that content with limited resources?
It starts with workflow,...
A/B testing is just what it sounds like ... you randomly
deliver one of two options of your online content to your audience
to see which option performs better. At its core, A/B testing is
actionable data: It gives you metrics by which to create better
content. A/B testing is not just something for large companies
either; small business should be...
What do you trust more -- a brand’s online marketing campaign or a
friend’s opinion about a brand? If you said your friend’s
opinion, you wouldn’t be alone. According to Nielsen’s 2012
Global Trust in Advertising report, 36 percent of those polled
trust online video ads and ads on social networks, while 92 percent
trust recommendations from...
Your interactions with potential buyers have likely gotten more
challenging. After all, prospects are now in control when it comes
to finding information online as they conduct research and consider
their purchase options. And they are tuning out the companies that
interrupt them with irrelevant content and messages. To connect
For most marketers, content marketing is the next big challenge.
Like SEO and social media in the past, developing a solid content
marketing strategy and determining the right content analytics are
top on most strategists' minds. Many wonder how all of their
existing marketing efforts, such as social media, will tie into
this new content marketing...
“No thanks, I’ve got enough marketing content to help me close my
next deal.”Said no salesperson, ever. Content creation is hard,
especially in the B2B world. Between fueling outbound marketing
programs and keeping engaged with prospects on social channels,
there never seems to be enough content to go around. What’s more,
B2B marketers not only...