Social Marketing Campaign

Article

Wednesday, May 22, 2013
7 Ways to Turn Customer Stories into Content

Ah, a happy customer. Telling their story is still the best form of marketing. So, what are you doing to actively collect the stories of your happy customers? Here are seven things you can start doing today: Listen. How many opportunities for collecting stories go unnoticed because you’re focused on the delivery of your product, service or promise?...

Jim Brown
Senior Account Executive

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Article

Monday, May 6, 2013
The B2B Blog: The Sales Enablement Tool You Never Knew You Had

“No thanks, I’ve got enough marketing content to help me close my next deal.”Said no salesperson, ever. Content creation is hard, especially in the B2B world. Between fueling outbound marketing programs and keeping engaged with prospects on social channels, there never seems to be enough content to go around. What’s more, B2B marketers not only...

Guest Blogger

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Article

Monday, April 29, 2013
How to Ask Customers to Share Their Story

Asking customers to share their story can produce a variety of results - including none at all. So what makes one campaign more successful than the next? The answer obviously depends on your business, but below are some tips to help you start improving your story-capturing efforts. I've started by noting some key differences between B2B and B2C...

Lee Jorgenson
Senior Account Manager

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Article

Monday, March 11, 2013
The One Thing Content Marketers Need To Know About The Revised Facebook News Feed

I won't bore you here with a long dissertation on what's new in the New Facebook News Feed. Photo-Centric! The key innovation is that images are going to be the compelling feature that drives engagement. Below is a quote from a Mediapost article describing the whole thing: “That means brands need to focus more on the visual elements of their...

Chris Baggott
CEO & President

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Video

Thursday, October 18, 2012
New Feature Announcement: Campaign Builder

Today, Compendium integrates directly into other marketing platforms, such as ExactTarget and Eloqua, and with one-click, clients can "push" content in those platforms for reuse. As part of this month's Feature Thursday, we're pleased to announce a big upgrade to our integration systems: Campaign Builder. Because Compendium serves as the...

James Paden
Vice President of Product

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Article

Friday, June 1, 2012
Tips for Better, Faster, Easier Localized Marketing

By Ashley Furness, guest blogger and market analyst for Software Advice Localized messaging can be one of the best strategies for making a national brand immediately relevant. After all, a place says a lot about the customer--what language they speak, holidays they celebrate or sports teams they follow. Unfortunately, localized marketing is also...

Guest Blogger

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Article

Friday, February 24, 2012
Today's Feature Client- Breckenridge Discount Lodging

When it comes to business blogging, an organization wants to make every post as engaging as possible. One specific Compendium client that does a wonderful job of engaging their blog visitors is Breckenridge Discount Lodging. Here are some elements of Breckenridge Discount Lodging's (BDL for short) blog that are best practices all can model after....

John Joseph
Account Manager

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Article

Friday, February 24, 2012
3 Steps to Creating a Powerful Business Blogging Strategy

As an Account Manager at Compendium, I've had the opportunity to help many clients launch their blogging programs. Each process always starts with a conversation where we talk about the client's goals for their program. While most clients have identified at least one or two reasons for launching a blog, many haven't fully thought out the entire...

Lee Jorgenson
Senior Account Manager

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Article

Tuesday, February 21, 2012
Do Daily Deal Providers Understand Marketing?

A couple of months ago I wrote a post called Stop Blaming Groupon. In that post we talked about how it's not enough to bring in new customers...you have to have a plan and strategy to retain them as well. I thought that this must be on the radar of Groupon and the other daily deal sites as a huge opportunity. So it surprised me this morning when...

Chris Baggott
CEO & President

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