Ah, a happy customer. Telling their story is still the best form of
marketing. So, what are you doing to actively collect the stories
of your happy customers? Here are seven things you can start doing
today: Listen. How many opportunities for collecting stories go
unnoticed because you’re focused on the delivery of your product,
service or promise?...
“No thanks, I’ve got enough marketing content to help me close my
next deal.”Said no salesperson, ever. Content creation is hard,
especially in the B2B world. Between fueling outbound marketing
programs and keeping engaged with prospects on social channels,
there never seems to be enough content to go around. What’s more,
B2B marketers not only...
Asking customers to share their story can produce a variety of
results - including none at all. So what makes one campaign
more successful than the next? The answer obviously depends
on your business, but below are some tips to help you start
improving your story-capturing efforts. I've started by
noting some key differences between B2B and B2C...
I won't bore you here with a long dissertation on what's new in the
New Facebook News Feed. Photo-Centric! The key
innovation is that images are going to be the compelling feature
that drives engagement. Below is a quote from a
Mediapost article describing the whole thing: “That means brands
need to focus more on the visual elements of their...
Today, Compendium integrates directly into other marketing
platforms, such as ExactTarget and Eloqua, and with one-click,
clients can "push" content in those platforms for reuse. As part of
this month's Feature Thursday, we're pleased to announce a big
upgrade to our integration systems: Campaign Builder. Because
Compendium serves as the...
By Ashley Furness, guest blogger and market analyst for
Software Advice Localized messaging can be one of the best
strategies for making a national brand immediately relevant. After
all, a place says a lot about the customer--what language they
speak, holidays they celebrate or sports teams they follow.
Unfortunately, localized marketing is also...
When it comes to business blogging, an organization wants to make
every post as engaging as possible. One specific Compendium client
that does a wonderful job of engaging their blog visitors is
Breckenridge Discount Lodging. Here are some elements of
Breckenridge Discount Lodging's (BDL for short) blog that are best
practices all can model after....
As an Account Manager at Compendium, I've had the opportunity to
help many clients launch their blogging programs. Each
process always starts with a conversation where we talk about the
client's goals for their program. While most clients have
identified at least one or two reasons for launching a blog, many
haven't fully thought out the entire...
A couple of months ago I wrote a post called Stop Blaming Groupon.
In that post we talked about how it's not enough to bring in new
customers...you have to have a plan and strategy to retain them as
well. I thought that this must be on the radar of
Groupon and the other daily deal sites as a huge opportunity. So it
surprised me this morning when...