onTargetjobs manages a number of niche online job boards. To
improve visitor engagment, they knew they
needed to offer their customers/members fresh content
about today’s job market. As part of their digital
marketing strategy, they wanted to launch a blog for each of their
online job boards. The blog was at the top of the
list for the...
Lately, I feel like a hear two different arguments – brands should
invest more in traditional broadcast media like TV or
they should invest more in a social media strategy that
accesses customers where they are talking to each other. And, each
side seems to be equally convinced that the “other” media is a less
good investment. Yet, these arguments...
Just to demonstrate that Social Media Marketing is democratizing
all of Marketing across all of America, you will find me in Toledo,
Ohio on May 18th for the Exploring Social Media event.
What's great about Social Media to me is that its tools and tactics
are not just appropriate for the giant brands or the big venues. In
addtion to Search...
From: Chris BaggottFrom: Ken MoorheadDate: March 4, 2011 10:45:33
AM ESTSubject: On SEW today - Effective B2B SEO Blogging
StrategyAll, Search Engine Watch put out a solid post today on
blogging as a B2B SEO strategy and some quick tips to help a
program see success. (with a nice intro on why a business should
make blogging a part of their SEO...
After some travel time to Miami for the EEC Conference and
family visits in Naples, FL, it is back to the normal work
routine. One thing that makes it easier to return to icy and
snowy Indianapolis is continued feedback from our clients that they
leveraging Compendium in their content marketing strategy for great
results. Here is an interview by...
Online marketing is quickly becoming a space where business of all
sizes are vying for precious space. But just because you want
to have an online presence doesn't mean you have a cohesive
marketing plan. Convincing traditional marketers to move
completely into the digital world isn't going to happen in one fell
swoop...you have to PLAN for it....
Companies have a myriad of goals for their blogging programs,
social media programs, etc but one common thread that ties
companies together is their goal to convert prospects and reengage
clients.The word, 'conversion,' means different things to different
marketers but whatever your conversion measurements one thing is
clear: unclear goals + poor...
Today, we're going to talk about segmenting your traffic to take
control of your content marketing efforts. Like many aspects
of business (and life for that matter), blogging and content
marketing are areas where you can just passively watch things
happen, or you can take the bull by the horns and make things
happen. If you're partaking in the...
I read an article today on Search Engine Land about Google's
attempt to connect online research to offline purchases with the
feature of showing local stores product inventory on Google.
I found a couple of quotes from the article particularly
interesting 1. Roughly 95% of all products are bought in stores
(according to the US Government) 2....