It is the dream of every marketer to grow a large fan base, and
keep them engaged for years to come. As more platforms and
more channels emerge every day that help you do just that, it is
easy to get lost in the storm. Running a successful digital
marketing campaign sounds easy to outsiders (simply tweet something
out and drive them to your...
Many of Compendium's older clients and industry friends remember
that Compendium began as an SEO-focused blogging platform.
Over the years, the platform has expanded to cover many other
facets of content marketing with enterprise-level management tools.
We certainly haven't lost any of our search optimization
features and functionality, but some...
Compendium's President, Frank Dale, teamed up with Doug Karr of
DKNewMedia for a Webinar on the Essential SEO Toolkit of 2012. The
premise: SEO is Dead! Long live CONTENT! In this webinar Doug talks
about how search is evolving into a content marketing strategy. He
highlights Google's own Maile Ohve and her announcement of Google's
Top 5 SEO...
Yesterday, LinkedIn released it's new Follow Company button.
An example is below, but the larger news, in my opinion, 70%
of it's user base already follow or would follow a company (from
their internal research). This stat hits home for B2B
marketers when you consider the intersection of two trends: Our own
research says increasing numbers of B2B...
My New Favorite Infographic does a great job of explaining some of
the very tangible benefits of executing well on your Corporate
Blogging Strategies. Content Marketing, Story
Harvesting, Social Signals all drive traffic...... Check
this out in detail, send a link to your boss and while you're at it
... get a poster made and hang in on the wall...
Ok, I lied. I only have one way and I stole it from Aaron
Aders, co-founder of Slingshot SEO. His latest blog post on
Inc.com, 2.5 Start-up Tips You Can’t Afford to Ignore, immediately
triggered my interest on when I saw it on Twitter. The title
is different. It stands out. The same technique
probably led you to this blog post as well. If you...
It's hard to believe ... but 2012 is here and after just two weeks,
the new year is in full swing! Did you make any resolutions
this year? I decided to not make any personal resolutions (as
I tend to fail year after year). However, looking at my
twitter feed the industry is not slowing down and here are some
interesting tweets from experts I...
One big challenge for small businesses is keeping their web site
up-to-date. Smaller businesses will often outsource the building of
the website and, once it is complete, rarely update the content.
Oftentimes, this is because the website is not built on a
simple-to-use CMS, and the business owner or marketing team has
little or no knowledge on how...