Every day I run into marketers just trying to get a handle on this
'Content Marketing' thing. What's overwheliming to most of
them is the intimidation that comes with Generating Content on a
scale that is required to be successful. Fear not,
below I'm going to give you 10 Content Marketing Ideas that you can
easily execute in a couple of...
I read a blog post today that was talking about the role of social
signals in SEO. The fact is that social signals are now
significant ranking factors determining if a Content Element shows
up to a given searcher. The post contained this quote:
"One element that is taken into consideration by search engines is
the authority of a business (or a...
I won't bore you here with a long dissertation on what's new in the
New Facebook News Feed. Photo-Centric! The key
innovation is that images are going to be the compelling feature
that drives engagement. Below is a quote from a
Mediapost article describing the whole thing: “That means brands
need to focus more on the visual elements of their...
I was just proofing this and noticed I talk about everything in
terms of THREE :-) it might seem obsessive....hope you can
follow along! I’ll make this simple and save you any unnecessary
reading. The reason I succeed at content marketing is because I
focus on three things only: I put content at the center of my
marketing strategy. I know where...
Marketers occasionally don't understand the difference between
Compendium's Content Marketing Platform (CMP) and a traditional
Content Management System (CMS) such as Wordpress, Adobe, Vignette
or OpenText. At first glance, there are a lot of similarities. Both
systems store data, manage users, categorize information and
publish content. However,...
Background For years, Google and black hat search engine
optimization consultants have been engaged in an arms race over the
use of inbound links to boost search engine result page
rankings. This is rooted in Google's use of the PageRank
algorithm, which attempts to quantify the importance of a website
based on the quality of inbound links. The...
When asked if Compendium is a CMS (Content Management System), I
always reply "No." There are a lot of similarities, but there are
also quite a few differences. For example, like a CMS we deal
with the management and publication of content, but the way we do
it is completely different. Compendium focuses on creating
marketing content optimized for...
One of the most frequent questions we get at Compendium is, “why
wouldn’t I just use Wordpress, it’s free.” Our responses are always
the same. First, the definition of “free,” and then that Compendium
is a scalable SaaS for marketers rather than IT. Don’t get me
wrong, Wordpress is a powerful blogging platform and is “free” to
use. So powerful in...
With over 300 clients, we take every advantage to meet our clients
in person and were thrilled to have an opportunity to do so at
Content Marketing World 2012. We met with Kristeen Hudson, formerly
of ExactTarget, Bernie Borges from Find & Convert (our
latest agency partner), Eston Martz from Minitab, Bo Bandy
from ReadyTalk, Sonya Bradley from...