You can buy a fancy new putter, but unless you hit the practice green or work on your game, your score won't get any better.  Blogging is very similar.  A blog is only as good as the content you put into it.  You can have the most beautiful blog template in the world, however, if you decide to only post content once a month, you will be sorely frustrated...

Compendium's President, Frank Dale, teamed up with Doug Karr of DKNewMedia for a Webinar on the Essential SEO Toolkit of 2012. The premise: SEO is Dead! Long live CONTENT! In this webinar Doug talks about how search is evolving into a content marketing strategy. He highlights Google's own Maile Ohve and her announcement of

Google's Top 5 SEO Mistakes:

1. Value...

Take a look at this screenshot below.  We all recognize this right?  It's a really nice, well formatted and key component of a great organization's Content Marketing Strategy.  You can see the whole Off The Beaten Path email here.

I'm picking on my friends above because they are a prime example of what happens all the time.  Email marketing lives in...

My New Favorite Infographic does a great job of explaining some of the very tangible benefits of executing well on your Corporate Blogging Strategies.   Content Marketing, Story Harvesting, Social Signals all drive traffic......

Check this out in detail, send a link to your boss and while you're at it ... get a poster made and hang in on the wall of every...

I've been working on a series called Solve Your Content Crisis and noticed my friend Lorraine Ball was practicing a lot of what I was trying to preach so I asked her to tell us all about how she thinks about her own Content Marketing Strategy.  Hope you enjoy....

Want to make your way to the top of the search rankings for any key term? The recipe is fairly...