Creating Powerful Calls to Action

Calls to Action (CTAs) are extremely important part of your business blogging program! When designing your CTA ask yourself what your end goal is ...

 ....drive traffic to your website
 ....encourage readers to download a whitepaper
 ....sign-up for a webinar or newsletter

Once you've determined your end goal it's time to start designing (yea, my favorite part)! Below are some simple rules to consider when you're designing your CTAs:

• K.I.S.S -- Keep It Short & Simple

 

• Create Urgency -- Show how easy and immediate their action will be

 

• Use Numbers -- Digits help make the action very specific (i.e. prices)

 

• Indicate a Specific Action -- Tell them exactly what you want them to do

 

• Make it Clickable -- Give them a place to click (i.e. a button or linked text)

 

• Use Contrasting Color -- Visually, this draws the reader's eye to the CTA

 

• Pay attention to Position -- Keep the CTA "above the fold" of the webpage

Not to worry, if you have any questions or need help feel free to contact your Account Manager or Compendium Product Support. They'll help you figure out what you need and get your CTAs up and running.