Product Marketing | Compendium

Article

Wednesday, May 22, 2013
7 Ways to Turn Customer Stories into Content

Ah, a happy customer. Telling their story is still the best form of marketing. So, what are you doing to actively collect the stories of your happy customers? Here are seven things you can start doing today: Listen. How many opportunities for collecting stories go unnoticed because you’re focused on the delivery of your product, service or promise?...

Jim Brown
Senior Account Executive

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Article

Tuesday, May 21, 2013
Why is Content Marketing Spending on the Rise?

Unless you've lived under a rock for the past couple of years as a marketer, you've probably heard quite a bit about content marketing and how important it is for your organization to actively be creating content that both creates awareness of your company to prospects, but also drives them through the buying cycle and helps to retain your current...

Corey Kime
Marketing Operations Specialist

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Article

Friday, May 17, 2013
Is Your Audience Ripe for Segmentation?

When it comes to content marketing, one size rarely fits all. In the same way you create different products and services for different customer segments, you should also consider refining marketing messages to reach those segments. Audience segmentation is the process of dividing your target audience into smaller, more focused subgroups. These...

Kaila Garrison
Marketing Manager

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Article

Wednesday, May 15, 2013
Master 10 B2B Content Marketing Ideas In Just 2 Days

Every day I run into marketers just trying to get a handle on this 'Content Marketing' thing. What's overwheliming to most of them is the intimidation that comes with Generating Content on a scale that is required to be successful. Fear not, below I'm going to give you 10 Content Marketing Ideas that you can easily execute in a couple of...

Chris Baggott
CEO & President

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Article

Friday, May 10, 2013
What is Squeeze Page Content?

What is Squeeze Page Content? Come again? Someone asked me this question yesterday and I had no idea what they were talking about. I had to do a quick search to discover that squeeze page content is just another term for, what I call, a Landing Page. A squeeze page is simply a single web page that has one purpose - capturing information for...

Kaila Garrison
Marketing Manager

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Article

Tuesday, May 7, 2013
Where Should I Start My Content Marketing Plan?

If the question in the title above is one that consistently keeps coming up in meetings or marketing strategy sessions -- you're doing it right! Content marketing is certainly not new but the term itself has become synonomous with blogging, creating whitepapers, social media promotion, content distribution etc. Everyone seems to inherently know...

Clayton Stobbs
Director of Account Management

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Article

Monday, May 6, 2013
The B2B Blog: The Sales Enablement Tool You Never Knew You Had

“No thanks, I’ve got enough marketing content to help me close my next deal.”Said no salesperson, ever. Content creation is hard, especially in the B2B world. Between fueling outbound marketing programs and keeping engaged with prospects on social channels, there never seems to be enough content to go around. What’s more, B2B marketers not only...

Guest Blogger

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Article

Tuesday, April 30, 2013
Set Your Content Marketing Efforts Apart with Personas

The most effective content is the type that speaks directly to a specific type of person within the process of buying your product or service. Whether that is a mid-level manager at an enterprise software company or a single working mother of two kids, using the type of language in content that speaks to their fears, wants, and challenges is much...

Corey Kime
Marketing Operations Specialist

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Article

Monday, April 29, 2013
How to Ask Customers to Share Their Story

Asking customers to share their story can produce a variety of results - including none at all. So what makes one campaign more successful than the next? The answer obviously depends on your business, but below are some tips to help you start improving your story-capturing efforts. I've started by noting some key differences between B2B and B2C...

Lee Jorgenson
Senior Account Manager

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