Ah, a happy customer. Telling their story is still the best form of
marketing. So, what are you doing to actively collect the stories
of your happy customers? Here are seven things you can start doing
today: Listen. How many opportunities for collecting stories go
unnoticed because you’re focused on the delivery of your product,
service or promise?...
Unless you've lived under a rock for the past couple of years as a
marketer, you've probably heard quite a bit about content marketing
and how important it is for your organization to actively be
creating content that both creates awareness of your company to
prospects, but also drives them through the buying cycle and helps
to retain your current...
When it comes to content marketing, one size rarely fits all. In
the same way you create different products and services for
different customer segments, you should also consider refining
marketing messages to reach those segments. Audience segmentation
is the process of dividing your target audience into smaller, more
focused subgroups. These...
Every day I run into marketers just trying to get a handle on this
'Content Marketing' thing. What's overwheliming to most of
them is the intimidation that comes with Generating Content on a
scale that is required to be successful. Fear not,
below I'm going to give you 10 Content Marketing Ideas that you can
easily execute in a couple of...
What is Squeeze Page Content? Come again? Someone asked me this
question yesterday and I had no idea what they were talking about.
I had to do a quick search to discover that squeeze page content is
just another term for, what I call, a Landing Page. A squeeze
page is simply a single web page that has one purpose - capturing
If the question in the title above is one that consistently keeps
coming up in meetings or marketing strategy sessions -- you're
doing it right! Content marketing is certainly not new but
the term itself has become synonomous with blogging, creating
whitepapers, social media promotion, content distribution etc.
Everyone seems to inherently know...
“No thanks, I’ve got enough marketing content to help me close my
next deal.”Said no salesperson, ever. Content creation is hard,
especially in the B2B world. Between fueling outbound marketing
programs and keeping engaged with prospects on social channels,
there never seems to be enough content to go around. What’s more,
B2B marketers not only...
The most effective content is the type that speaks directly to a
specific type of person within the process of buying your product
or service. Whether that is a mid-level manager at an
enterprise software company or a single working mother of two kids,
using the type of language in content that speaks to their fears,
wants, and challenges is much...
Asking customers to share their story can produce a variety of
results - including none at all. So what makes one campaign
more successful than the next? The answer obviously depends
on your business, but below are some tips to help you start
improving your story-capturing efforts. I've started by
noting some key differences between B2B and B2C...