Email is one of the most effective ways to capture customer
attention, add value and create a qualified funnel of prospects.
But the basics of generating business-to-business leads through
email can often be shrouded in jargon, hype and unnecessary
complexity. Here are you need to know about attracting business
leads through email. Select an email...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing
Director, Bizo Corporate blog posts can work at all levels of the
funnel. At the top of the funnel, a blog post that casts a wide net
can introduce a large audience to your company. If you’re really
lucky, a post may go viral on the Internet. At the bottom of the
funnel, blog posts can,...
Why is it some big brands are beloved by consumers and others are
hated on all accounts? How do some big brands seem to form a
personal connection with you while others consistently miss the
mark? One word: content. I would argue the following traits
catapult brands into the hearts and minds of consumers and keep
them there: They have a...
A unified brand voice isn’t just important for the Apples, Nikes
and Oreos of the marketing world. Business-to-business
organizations also need to find and communicate under one strategic
voice. Whether you are selling to consumers or other businesses,
your audience and prospective buyers should instantly recognize you
on your social media...
Design is a key element of content marketing. Whether you are
creating infographics (like this What Works in B2B vs B2C
infographic), animations, white papers or any other piece of
content, having a great design helps content reach more people and
be more memorable. For marketers without a large (or any) design
staff at their disposal, the...
Content marketing is a valuable asset in any marketer’s toolkit –
but how do you sell the concept to your CEO? Chances are good your
marketing strategy already has a content marketing component in the
form of white papers, email and/or video. To get buy in and grow
your strategy, arm yourself with facts about how content marketing
It’s about that time again. It’s time to think about social content
planning for the holidays and your editorial calendar. Now is the
time to think seriously about what you can do for your branded
content over the holidays to support your marketing efforts.
However, you can’t simply slap some holiday-specific language over
your normal existing...
Seasonality plays an important role in content marketing for any
company. Think about the messaging you receive in the early fall
months each year -- businesses begin targeting their messaging for
all things holiday-related as early as August, and it pays off. For
B2B companies looking for lead-gen, creating seasonal content can
be simple. You just...
Isn’t marketing automation software the greatest thing since sliced
bread? It is to you as a marketer if you’ve got all the content
needed to power it. While marketing automation – such as
that from Eloqua – is a powerful tool for automating many
time-consuming, mind-numbing processes associated with content
marketing, the content it spits out is...