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  • Article
    Content Strategy Webinar Replay
    Monday, June 6, 2011

    Content Strategy Webinar Replay

    In case you were not able to attend the webinar we just hosted with the College Network, you can get the replay conveniently on our site:As a quick overview, here are some of the main points we covered about their contest: 2-week contest 1 question of interest to target market with no restraints on post type  Contest announced on blog, Facebook,...

    Clayton Stobbs
    Director of Account Management
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  • Article
    Is the Content Coordinator the Fastest Growing Job in Marketing?
    Wednesday, May 25, 2011

    Is the Content Coordinator the Fastest Growing Job in Marketing?

    So I'm seeing this more and more and it's a good thing.   Organizations getting serious about their Content Marketing Strategy and hiring for someone to have an overview on all content.  For example I caught this on the SEOMoz blog the other day:Why Everyone Needs A Marketing Oracle For Their Content PlatformSEOmoz are currently hiring for a...

    Chris Baggott
    CEO & President
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  • Article
    Social Marketing and ROI
    Thursday, May 12, 2011

    Social Marketing and ROI

    As research continues to pour out regarding marketing investment choices in traditional media, organic search, paid efforts, social, etc., it is interesting to see the gradual shift in opinion over time. For instance, MarketingSherpa recently did a study with 750 CMOs about their opinion on investments in social media and subsequent expectations...

    Clayton Stobbs
    Director of Account Management
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  • Article
    Who is a good fit for Compendium?
    Friday, April 29, 2011

    Who is a good fit for Compendium?

    I just got off the phone with a prospect who requested a demo off our website (usually a great lead generator for us).  He described his needs and his frustrations with some platforms trying to claim specialty in SEO and social media marketing, when in fact the focus is more on the analytics and results driven by other actions.  Luckily for...

    Brian Millis
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  • Article
    The History of Search: An Infographic
    Wednesday, April 27, 2011

    The History of Search: An Infographic

    I had to share this "History of Search" infographic; it's uber-long but a lot of fun to read. Thank goodness we're not still self-indexing our sites.Does anybody else think that Twitter is a glaring omission here? I search via Twitter constantly, and I'd imagine that I'm not the only one. On a similar note, I'm not sure that the +1 button has...

    Compendium Chatter
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  • Article
    Compendium Innovation Day is an Amazing Success
    Tuesday, April 26, 2011

    Compendium Innovation Day is an Amazing Success

    Indianapolis, IN—Compendium, a software company that makes it easy for marketers to publish content to blogs, landing pages, Facebook, LinkedIn, and Twitter, organized its first Innovation Day on Friday, April 15, 2011. The purpose of the day was to demonstrate to employees the agility and innovation that is inherent in a start-up...

    Compendium Chatter
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  • Article
    5 Ways to Guarantee Content Marketing Success
    Tuesday, April 19, 2011

    5 Ways to Guarantee Content Marketing Success

    I got some push-back on the word "Guarantee" here. But I'm sticking with it. Do these 5 things (plus the bonus one), and good things will happen.#5: Participation. Companies who are most successful with their Content Marketing Strategy have wide participation among all of their employees.You hire smart people who like their jobs and understand the...

    Chris Baggott
    CEO & President
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  • Article
    Do You Measure Your Facebook Page?
    Wednesday, April 13, 2011

    Do You Measure Your Facebook Page?

    I came across a great post by the Social Media Examiner team on how to measure Facebook engagement.  While companies are clamoring to create fan pages and increase the their 'Likes,' they often fail to measure the success, or failure, of their pages.  As the article points out, around 90% of Facebook users don't return to a page after they've Liked...

    Compendium Staff
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