I heard someone use this in a talk a few months ago and I just
can't let it go. Content Marketing Strategy is like
pinball.Most of us have done a lot of things right so far. We have
corporate blogging software, we are starting to do story
harvesting, and we have been doing e-mail marketing & SEO
forever. Our social strategies are getting some...
In case you were not able to attend the webinar we just hosted with
the College Network, you can get the replay conveniently on our
site:As a quick overview, here are some of the main points we
covered about their contest: 2-week contest 1 question of
interest to target market with no restraints on post
type Contest announced on blog, Facebook,...
So I'm seeing this more and more and it's a good thing.
Organizations getting serious about their Content Marketing
Strategy and hiring for someone to have an overview on all
content. For example I caught this on the SEOMoz blog the
other day:Why Everyone Needs A Marketing Oracle For Their Content
PlatformSEOmoz are currently hiring for a...
As research continues to pour out regarding marketing investment
choices in traditional media, organic search, paid efforts, social,
etc., it is interesting to see the gradual shift in opinion over
time. For instance, MarketingSherpa recently did a study with 750
CMOs about their opinion on investments in social media and
I just got off the phone with a prospect who requested a demo
off our website (usually a great lead generator for us). He
described his needs and his frustrations with some platforms trying
to claim specialty in SEO and social media marketing, when in
fact the focus is more on the analytics and results driven by other
actions. Luckily for...
I had to share this "History of Search" infographic; it's
uber-long but a lot of fun to read. Thank goodness we're not still
self-indexing our sites.Does anybody else think that Twitter is a
glaring omission here? I search via Twitter constantly, and I'd
imagine that I'm not the only one. On a similar note, I'm not
sure that the +1 button has...
Indianapolis, IN—Compendium, a software company that makes it easy
for marketers to publish content to blogs, landing pages, Facebook,
LinkedIn, and Twitter, organized its first Innovation Day on
Friday, April 15, 2011. The purpose of the day was to demonstrate
to employees the agility and innovation that is inherent in a
I got some push-back on the word "Guarantee" here. But I'm sticking
with it. Do these 5 things (plus the bonus one), and good things
will happen.#5: Participation. Companies who are most
successful with their Content Marketing Strategy have wide
participation among all of their employees.You hire smart people
who like their jobs and understand the...