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  • Article
    The Importance of Keeping Your Blog Fresh
    Tuesday, April 30, 2013

    The Importance of Keeping Your Blog Fresh

    You can buy a fancy new putter, but unless you hit the practice green or work on your game, your score won’t get any better. Blogging is very similar. A blog is only as good as the content you put into it. You can have the most beautiful blog template in the world but if you post content only once a month, you could be sorely frustrated when...

    Clayton Stobbs
    Director of Account Management
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  • Article
    The Importance of keeping your blog Fresh
    Monday, April 2, 2012

    The Importance of keeping your blog Fresh

    You can buy a fancy new putter, but unless you hit the practice green or work on your game, your score won't get any better.  Blogging is very similar.  A blog is only as good as the content you put into it.  You can have the most beautiful blog template in the world, however, if you decide to only post content once a month, you will be sorely...

    John Joseph
    Account Manager
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  • Article
    OMS Online Marketing Summit: Real World Business Blogging
    Tuesday, February 7, 2012

    OMS Online Marketing Summit: Real World Business Blogging

    Come to "How Successful Businesses Blog" in Sapphire E on Wednesday February 8th at 11:45! I'm very excited about my second session at this year's Online Marketing Summit. Yesterday we did a three hour deep dive on the 6 Things You Need To Know For Business Blogging Success.   It was set up as a classroom with workbooks, etc. Special thanks to my...

    Chris Baggott
    CEO & President
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  • Article
    Fwd: Message to attendees of ESM Business Summit - Toledo VIP
    Monday, May 16, 2011

    Fwd: Message to attendees of ESM Business Summit - Toledo VIP

    Tomorrow, I'm in Toledo Ohio for The Exploring Social Media event being hosted by Jason Falls. I'm going to be discussing Online Customer Acquisition and how internal Content Curation Tools help leverage social media.Below is a note from Jason with a last minute offer!Hey everyone,We're pumped to see you Wednesday at the Hilton to get down to...

    Chris Baggott
    CEO & President
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  • Article
    What is Content Marketing?
    Friday, April 22, 2011

    What is Content Marketing?

    Let’s start with a simpler question first: what is content? Content is anything that contains information which can be imparted upon an end-user. When we speak about it, we're usually talking about online media that is readily available for consumption. It may be a blog post, a web page, a third-party testimonial, or a news article. Content is...

    Max Yoder
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  • Article
    An intro email about Compendium
    Wednesday, March 30, 2011

    An intro email about Compendium

    Here is a recent email I sent to a former client who is a passionate supporter of Compendium.  He wanted to pass on an email to a client introducing how we could help.  Below is that emaill with company name removed.  (P.S. this post was created using Compendium's new Email-to-Post solution . . . . Brilliant!) To Whom It May Concern,  Compendium...

    Brian Millis
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  • Article
    How To: Start Your Program Off on the Right Foot
    Tuesday, March 29, 2011

    How To: Start Your Program Off on the Right Foot

    So you've decided to become a Compendium client—GREAT! We're excited to have you. But, you may be wondering: what can I do to make this program successful? There are a few key pieces you can put in place that will help your program succeed in the long run.1)  Have An Engaged Program OwnerWhile it's true that anyone can make a good program owner,...

    Allison Bowen
    Account Manager, Online Marketing
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  • Article
    FW: How SEO Moz uses/tracks content marketing efforts
    Monday, March 28, 2011

    FW: How SEO Moz uses/tracks content marketing efforts

    These days, SEOMoz is a household name for those in the SEO business. In fact, it may seem like Rand Fishkin has been in the SEO business since day one. But did you know that's not the case? Recently, Fishkin shared a great slide show presentation with us that allowed us to get a sneak peak into where they've been...  And what...

    Allison Bowen
    Account Manager, Online Marketing
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  • Article
    You Need a Content Calendar, For Real
    Monday, March 14, 2011

    You Need a Content Calendar, For Real

    Much of my day is spent helping clients harness their content strategies for online customer acquisition...something that's not exactly easy to implement.  If you tackle your online marketing strategy without a plan, you're more apt to give up before you get started.   Think about your company's marketing strategy.  Do you break up initiatives by...

    Compendium Staff
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