Marketing departments and IT departments notoriously have had a strained relationship. IT thinks that marketing never fully understand all the implications of what they are asking for and marketing departments see the IT team as a roadblock in the path of getting their job done. This can become especially true when a marketing department is buying new software to be used. Too often the IT team is thought of as the barrier for marketing and IT is generally brought in too late in the buying process. It's important to take this all into consideration as a marketer when you are getting ready to start going into the buying process for content marketing software. There are a few questions that a head of an IT team is constantly asking themselves when it comes to the marketing department:
Now that we have those thoughts in mind we can use it to our advantage when trying to sell them on the idea of signing up for a new piece of software to help solve your content marketing challenges. Here are three things you can do to get them on board with your plan:
If you're interested in learning some of the questions that a CIO would typically ask, or how to influence other members of your C-level team, download Compendium's new guide "How to Sell Content Marketing Software to the C-Suite."