Personas should be at the foundation of every content marketing team. Without them, your content creation efforts are likely missing the mark somewhat on a fundamental level because you don't have a specific person that you are targeting.
With that in mind, we set out to draw attention to this important subject for content marketers by creating two new guides that address this issue on how to create personas. In the guide you will learn:
There is also a couple of example personas to look at and see what they look like, as well as a 'Persona Builder Template' that you can use to start building your very own personas. We also have identified that there are very clear differences in what a B2B company should include in a persona versus what a B2C company includes, so we have made guides that are specific to each type of business.
To get started on your company's content marketing personas, click one of the links below and enjoy!