Being relatively new to basically everything I do here at Compendium, every week I am learning something new and useful as it relates to operations, our content marketing platform, and many other things. This past week has been especially exciting for me because I had a realization about our company that I think I've always known, but didn't fully appreciate until this week. That realization is (drum roll please).........We have a ton of data!
This may come as sort of a 'duh' for those that have known us or have worked with us as a company for a while, and while I think I have known it I don't know if I ever fully appreciated it. Having over 300 clients like we do that are posting content has given us a tremendous amount of data to analyze and use to help determine what works well for a client and what won't. For someone like myself who is learning how to understand and present data, this is especially exciting because very rarely do I think that we need some other piece of information that we can't have.
As a matter of fact, it's usually the opposite for us. We have so many clients that give us so much data its almost a little overwhelming at times, and makes it especially important for us to focus our efforts on specific things and create guidelines on how we get and use our data. Having this much data at our fingertips makes it much easier for me to get excited about what I'm doing, because there is so much to learn! It may not always be the easiest for us to get data into a presentable form and we certainly aren't all the way there when it comes to analyzing data and fully understanding what makes a client succeed, but we are making strides daily on better understanding the successes of our clients!