The usage and behavior of people using mobile devices (both tablets and handheld devices) has changed drastically over the past few years, and because of this brands are being forced to adopt to this changing user behavior and create their content in a way that can be consumed easily on these devices. With our friends at ExactTarget we sought to understand the trends and provide insight into what brands should be doing to better reach their prospective and current customers via their mobile devices.
The results of our research with ExactTarget produced our latest infographic titled The State of Mobile Content Marketing. In it provides the latest data and research on the trends of mobile usage by time spent, international usage, and industry. With this data you'll be better armed to plan your content strategy to be optimized for mobile success.
As a follow up to this infographic, Kyle Lacy from ExactTarget and James Paden from Compendium will be hosting a one hour webinar on this data with some additional insights you can take back to your company to effectively compete in an increasingly mobile world. Spots are limited, so be sure to reserve your spot today!
If you like this infographic, you can use the below embed code to put it on your blog or site: