Keeping content from becoming siloed into a single use can be a tough thing for a marketer. Especially with the wide variety of tools a marketer has to use every single day to get their job done, carving out the time to use a piece of content in multiple marketing channels effectively can be a hard thing to do. That's why Compendium recently finished up its latest integration to help marketers easily use and reuse their content in all of their marketing channels. The latest integration was done with marketing automation provider Eloqua. With this integration, marketers can now take content that was created within their Compendium application and easily pass it to Eloqua for use. This integration allows marketers to save time, get the most out of their content, and tell a consistent story across all of their marketing channels.
How Can I Use This Integration?
Create a Weekly Newsletter
Newsletters are a great way to keep both current clients, as well as prospects, engaged with you as a brand because they give you the opportunity to send fresh and engaging content on a consistent basis. Content that is published through the Compendium application fits the 'fresh' and 'engaging' role perfectly, so it makes perfect sense to reuse that content in your newsletter campaigns. With this integration it is easier to create newsletters then ever before, because you can simply grab content within Eloqua that you have already pushed over from Compendium.
Add Content to Your Nurturing and Email Campaigns
Content that is created in the Compendium can supplement any nurturing or email campaign very well. There may be particular campaigns you create that will require some 'softer content' (content that is not gated and is free for consumption) intermixed with more 'hard sell' content. Content created in our application can be a perfect supplement and can be created in a relatively short time if you need the content in a hurry.
Liven Up Your Landing and Thank You Pages
Depending on your goal for the landing page you are creating, adding in some additional content that is highly targeted at the purpose of the landing page may be very useful. Or you may be looking for a way to keep a visitor to your site engaged beyond the thank you page, so putting a piece of content that is related to whatever the person just got may make great sense to keep them engaged. Thanks to our integration that can be easy to do by simply adding your content already created in Compendium on to an Eloqua landing page.
If you'd like to learn more about the integration, feel free to contact us and we'd be happy to answer any questions!