[New Guide] 7 Steps to Creating and Maintaining an Editorial Calendar
Editorial Calendars are becoming quite popular in the content marketing space, and understandably so. Marketers are being asked to produce more and more content and aren't typically given that much more in the way of bodies or resources to get the content produced. Managing all of the content can be especially challenging, which is why people are turning to editorial calendars to keep a consistent flow of content produced and making sure that it is all being produced on time.
Seeing this increase in attention being placed on editorial calendars by content marketers, we here at Compendium decided that we would put our own thoughts together on the subject based on our own experiences in addition to what we have seen marketers doing well that are using our content marketing platform. The result of that effort is our new guide: 7 Steps to Creating and Maintaining an Editorial Calendar.
This guide discusses everything you need to know to get an editorial calendar off the ground for your company (or if you've already started one, some tips to make sure you are doing) including:
- Making sure your strategic objectives and ideal customers are identified before putting your first piece of content on your editorial calendar.
- How to begin developing a publishing schedule
- Mapping out your content sources
- Tips on how to manage your editorial calendar
In addition to all of the above, we've included a beginner, intermediate, and advanced calendar template for people not sure where to start, as well as a template creative brief that content marketers can use to give their writers a better direction. This guide will give you everything you need in order to get your editorial calendar up and off the ground, so download this guide today!
