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Wednesday, June 5, 2013
Different Screen Sizes? Not a Problem with Responsive Design.

Cell phones, tablets, and other types of mobile devices have become wildly popular for people wanting access to social media, the web, and email on the go. Because of this, a new field within web design has formed called responsive design that makes your web content optimized for viewing regardless of the screen size your content is being viewed...

Corey Kime
Marketing Operations Specialist

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Article

Wednesday, May 29, 2013
Extend the Capabilities of Your Content with Custom Fields

Repurposing content is an obvious tool to have in a content marketers toolbox, yet when a marketer typically thinks about repurposing content they often think in terms of "I've got 3 blog posts...how can I turn that into a whitepaper?" This is a great practice to do, but by using custom field tags within Compendium's Content Marketing Platform,...

Corey Kime
Marketing Operations Specialist

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Article

Tuesday, May 21, 2013
Why is Content Marketing Spending on the Rise?

Unless you've lived under a rock for the past couple of years as a marketer, you've probably heard quite a bit about content marketing and how important it is for your organization to actively be creating content that both creates awareness of your company to prospects, but also drives them through the buying cycle and helps to retain your current...

Corey Kime
Marketing Operations Specialist

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Article

Friday, May 17, 2013
Execute Your Content Strategy with a Content Dashboard

Creating content marketing personas, developing an editorial calendar, and creating a list of topics are all foundational building blocks for a content marketing program. However, when you get in to the day-to-day of managing a content marketing program for yourself and your writers it can become quite a hassle without the right tools. That's why...

Corey Kime
Marketing Operations Specialist

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Article

Tuesday, May 14, 2013
Give Your Content Marketing Efforts a Home with a Branded Hub

Content can take many different shapes and forms. Infographics, social media messages, blog posts, and vidoes all have different looks and will be consumed differently by your audience. Having a single home for your customers and prospects to find all of the different content you produce is important, and that is why Compendium created content...

Corey Kime
Marketing Operations Specialist

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Article

Friday, May 10, 2013
Collect and Publish your Customers' Stories with Compendium's StoryCapture Tool

The most compelling stories for a brand are those told by their customers. Making that process easy and seamless can allow your company to begin collecting and moderating a multitude of stories that will resonate as good as any refined piece of marketing your marketing department puts out. Compendium makes that process easy for a brand to manage...

Corey Kime
Marketing Operations Specialist

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Article

Wednesday, May 8, 2013
House All Your Content in One Place with Compendium's Content Repository

Traditionally, marketing content has lived in several different silos. Blog content, videos, infographics, and many other types would each have their own home and that can be a real problem for marketers who have to manage and report on all that content. Using Compendium's content repository changes this entirely, giving all of your content a...

Corey Kime
Marketing Operations Specialist

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Article

Tuesday, April 30, 2013
Set Your Content Marketing Efforts Apart with Personas

The most effective content is the type that speaks directly to a specific type of person within the process of buying your product or service. Whether that is a mid-level manager at an enterprise software company or a single working mother of two kids, using the type of language in content that speaks to their fears, wants, and challenges is much...

Corey Kime
Marketing Operations Specialist

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Article

Friday, April 26, 2013
Speak Directly to Your Buyer's Journey with Compendium's Engagement Cycle

The average buyer will go through a certain set of stages before deciding to make a purchase. Each of these stages requires a different tone and highlights different issues that need to be addressed in the mind of the potential buyer before moving on to the next stage. Writing to each of these stages can be tough at times if you don't have a...

Corey Kime
Marketing Operations Specialist

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