New Ventures in Blogging

Article

Friday, May 17, 2013
Execute Your Content Strategy with a Content Dashboard

Creating content marketing personas, developing an editorial calendar, and creating a list of topics are all foundational building blocks for a content marketing program. However, when you get in to the day-to-day of managing a content marketing program for yourself and your writers it can become quite a hassle without the right tools. That's why...

Corey Kime
Marketing Operations Specialist

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Article

Tuesday, May 14, 2013
Give Your Content Marketing Efforts a Home with a Branded Hub

Content can take many different shapes and forms. Infographics, social media messages, blog posts, and vidoes all have different looks and will be consumed differently by your audience. Having a single home for your customers and prospects to find all of the different content you produce is important, and that is why Compendium created content...

Corey Kime
Marketing Operations Specialist

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Article

Friday, May 10, 2013
Collect and Publish your Customers' Stories with Compendium's StoryCapture Tool

The most compelling stories for a brand are those told by their customers. Making that process easy and seamless can allow your company to begin collecting and moderating a multitude of stories that will resonate as good as any refined piece of marketing your marketing department puts out. Compendium makes that process easy for a brand to manage...

Corey Kime
Marketing Operations Specialist

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Article

Wednesday, May 8, 2013
House All Your Content in One Place with Compendium's Content Repository

Traditionally, marketing content has lived in several different silos. Blog content, videos, infographics, and many other types would each have their own home and that can be a real problem for marketers who have to manage and report on all that content. Using Compendium's content repository changes this entirely, giving all of your content a...

Corey Kime
Marketing Operations Specialist

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Article

Tuesday, April 30, 2013
Set Your Content Marketing Efforts Apart with Personas

The most effective content is the type that speaks directly to a specific type of person within the process of buying your product or service. Whether that is a mid-level manager at an enterprise software company or a single working mother of two kids, using the type of language in content that speaks to their fears, wants, and challenges is much...

Corey Kime
Marketing Operations Specialist

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Article

Friday, April 26, 2013
Speak Directly to Your Buyer's Journey with Compendium's Engagement Cycle

The average buyer will go through a certain set of stages before deciding to make a purchase. Each of these stages requires a different tone and highlights different issues that need to be addressed in the mind of the potential buyer before moving on to the next stage. Writing to each of these stages can be tough at times if you don't have a...

Corey Kime
Marketing Operations Specialist

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Article

Monday, April 22, 2013
Create Compelling Content with the Help of a Content Score

Creating content that uses language that resonates with your prospects and customers as well as follows all the best practices of creating quality content can sometimes be a daunting task, especially when you are empowering your entire organization as content creators who may not have a background in content creation. Having a visual indicator...

Corey Kime
Marketing Operations Specialist

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Article

Thursday, April 18, 2013
What is the Title Wizard and why is it important?

You can create the most engaging, informative, and compelling piece of content ever created, but if your content doesn't have a compelling title, then odds are your prospects and customers aren't all that likely to ever get the chance of reading your Pulitzer prize worthy content. That's why Compendium created the title wizard, which helps...

Corey Kime
Marketing Operations Specialist

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Article

Monday, April 15, 2013
Get Your Content Marketing Program Started Right with Topic Modeling

Every content creator has been in this scenario before: staring at a blank screen and blinking cursor and having no idea what they want to write about. This can be a nightmare scenario for writers, but if you have a list of ideas to write about that have been vetted by others on your content team the feeling of fear can be alleviated significantly....

Corey Kime
Marketing Operations Specialist

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