Creating content marketing personas, developing an editorial
calendar, and creating a list of topics are all foundational
building blocks for a content marketing program. However,
when you get in to the day-to-day of managing a content marketing
program for yourself and your writers it can become quite a hassle
without the right tools. That's why...
Content can take many different shapes and forms.
Infographics, social media messages, blog posts, and vidoes all
have different looks and will be consumed differently by your
audience. Having a single home for your customers and
prospects to find all of the different content you produce is
important, and that is why Compendium created content...
The most compelling stories for a brand are those told by their
customers. Making that process easy and seamless can allow
your company to begin collecting and moderating a multitude of
stories that will resonate as good as any refined piece of
marketing your marketing department puts out. Compendium
makes that process easy for a brand to manage...
Traditionally, marketing content has lived in several different
silos. Blog content, videos, infographics, and many other
types would each have their own home and that can be a real problem
for marketers who have to manage and report on all that
content. Using Compendium's content repository changes this
entirely, giving all of your content a...
The most effective content is the type that speaks directly to a
specific type of person within the process of buying your product
or service. Whether that is a mid-level manager at an
enterprise software company or a single working mother of two kids,
using the type of language in content that speaks to their fears,
wants, and challenges is much...
The average buyer will go through a certain set of stages before
deciding to make a purchase. Each of these stages requires a
different tone and highlights different issues that need to be
addressed in the mind of the potential buyer before moving on to
the next stage. Writing to each of these stages can be tough
at times if you don't have a...
Creating content that uses language that resonates with your
prospects and customers as well as follows all the best practices
of creating quality content can sometimes be a daunting task,
especially when you are empowering your entire organization as
content creators who may not have a background in content
creation. Having a visual indicator...
You can create the most engaging, informative, and compelling piece
of content ever created, but if your content doesn't have a
compelling title, then odds are your prospects and customers aren't
all that likely to ever get the chance of reading your Pulitzer
prize worthy content. That's why Compendium created the title
wizard, which helps...
Every content creator has been in this scenario before: staring at
a blank screen and blinking cursor and having no idea what they
want to write about. This can be a nightmare scenario for writers,
but if you have a list of ideas to write about that have been
vetted by others on your content team the feeling of fear can be