When it comes to content marketing, one of the most important
metrics to measure the results of your efforts is cost per lead, a
metric that tells you how much you’re spending per customer to
acquire new business. For example, if you spend $1,000 creating a
whitepaper that generates 10 purchases or engagements, your cost
per lead is $100. Why is...
In addition to your resolutions of exercising more, taking a
relaxing trip and volunteering in 2014, content marketers should
remember to set their blogging resolutions, as well! Check out my
five picks for blogging goals in the new year: Focus on Consistency
and Frequency. No matter how great your content is, it’ll be tough
to get audience members...
In simplest terms, your brand’s target personae can be thought of
as your audience demographics, personified. These personae are made
by taking into account key attributes of potential audience members
and creating fictional individuals who help your team to best
visualize who they’re speaking to through their content marketing
efforts. Before you...
A/B testing is just what it sounds like ... you randomly
deliver one of two options of your online content to your audience
to see which option performs better. At its core, A/B testing is
actionable data: It gives you metrics by which to create better
content. A/B testing is not just something for large companies
either; small business should be...
When is segmentation a smart approach for marketers? When is it not
the best way to go? Like Hamlet debating his fate, marketing chiefs
have to decide whether to segment or not to segment. There are pros
and cons to segmentation: PROS • Helps focus your marketing efforts
• Lets you set more specific and measurable goals • Creates
As a content marketing director, you need to know how your program
is doing and report results to your clients and/or superiors. With
analytics packages these days, you can measure just about anything
you can imagine. But can is not the same as should. Here are seven
must-have metrics: Reach: This metric measures the total of a
Cell phones, tablets, and other types of mobile devices have become
wildly popular for people wanting access to social media, the web,
and email on the go. Because of this, a new field within web
design has formed called responsive design that makes your web
content optimized for viewing regardless of the screen size your
content is being viewed...
Repurposing content is an obvious tool to have in a content
marketers toolbox, yet when a marketer typically thinks about
repurposing content they often think in terms of "I've got 3 blog
posts...how can I turn that into a whitepaper?" This is a
great practice to do, but by using custom field tags within
Compendium's Content Marketing Platform,...
Unless you've lived under a rock for the past couple of years as a
marketer, you've probably heard quite a bit about content marketing
and how important it is for your organization to actively be
creating content that both creates awareness of your company to
prospects, but also drives them through the buying cycle and helps
to retain your current...