Cell phones, tablets, and other types of mobile devices have become
wildly popular for people wanting access to social media, the web,
and email on the go. Because of this, a new field within web
design has formed called responsive design that makes your web
content optimized for viewing regardless of the screen size your
content is being viewed...
Repurposing content is an obvious tool to have in a content
marketers toolbox, yet when a marketer typically thinks about
repurposing content they often think in terms of "I've got 3 blog
posts...how can I turn that into a whitepaper?" This is a
great practice to do, but by using custom field tags within
Compendium's Content Marketing Platform,...
Unless you've lived under a rock for the past couple of years as a
marketer, you've probably heard quite a bit about content marketing
and how important it is for your organization to actively be
creating content that both creates awareness of your company to
prospects, but also drives them through the buying cycle and helps
to retain your current...
Creating content marketing personas, developing an editorial
calendar, and creating a list of topics are all foundational
building blocks for a content marketing program. However,
when you get in to the day-to-day of managing a content marketing
program for yourself and your writers it can become quite a hassle
without the right tools. That's why...
Content can take many different shapes and forms.
Infographics, social media messages, blog posts, and vidoes all
have different looks and will be consumed differently by your
audience. Having a single home for your customers and
prospects to find all of the different content you produce is
important, and that is why Compendium created content...
The most compelling stories for a brand are those told by their
customers. Making that process easy and seamless can allow
your company to begin collecting and moderating a multitude of
stories that will resonate as good as any refined piece of
marketing your marketing department puts out. Compendium
makes that process easy for a brand to manage...
Traditionally, marketing content has lived in several different
silos. Blog content, videos, infographics, and many other
types would each have their own home and that can be a real problem
for marketers who have to manage and report on all that
content. Using Compendium's content repository changes this
entirely, giving all of your content a...
The most effective content is the type that speaks directly to a
specific type of person within the process of buying your product
or service. Whether that is a mid-level manager at an
enterprise software company or a single working mother of two kids,
using the type of language in content that speaks to their fears,
wants, and challenges is much...
The average buyer will go through a certain set of stages before
deciding to make a purchase. Each of these stages requires a
different tone and highlights different issues that need to be
addressed in the mind of the potential buyer before moving on to
the next stage. Writing to each of these stages can be tough
at times if you don't have a...