It always seems that topics of interest and industry-related
questions come in waves, and lately I've been spending quite a bit
of time talking with clients about their social strategy, or lack
thereof if they are just getting started. In these discussions, we
usually cover the basic questions:What are other (similar)
customers doing in the...
It's the holiday season, and it seems like everyone is busy
personally and professionally. It's so easy to get so focused on
knocking out your to-do list that you forget to step back and make
sure you have your bases covered. I've seen this frantic mindset
wreak havoc in many of my clients' marketing programs, so I figured
it was worth throwing out...
So, please forgive me if this comes off negative, but I’m really
getting kind of tired of all the Groupon bashing I hear. Most
of the complaints follow the theme set out in this recent Forbes
Article:"...Jonathan Umbel suffered the Groupon experience Chen was
trying to avoid. Umbel is the owner of the Tackle Box, a seafood
restaurant in Georgetown...
In a recent article on Forbes online, Lisa Arthur discussed the
adoption and trends of social media among Fortune 500
companies. Social media, of course, includes blogs, Twitter,
and Facebook. My favorite part of the article is where Lisa
articulates a possible reason for the somewhat stagnant adoption of
social media among these bigger...
By now, I am sure you know that a business blog is an integral part
of a content marketing strategy. I am also sure you know what
content marketing is, but just in case you don't, feel free to
read a previous post by clicking here. So, now you are ready to
start business blogging, right? Hold up - first, you have to
decide on the purpose of your...
As a sales professional for a business blogging platform,
specifically built to address the real challenges of blogging, I
think it's time to share what I consistently hear as the
challenges to a blogging program. There are 3 common
obstacles to successful business blogging that all businesses
should consider before starting a blog or revamping...
First, you have to be excited when you see that an email marketing
firm host a conference whose theme is "The Power of One". After
all, isn't the whole idea of email marketing reaching out from
the one to the many? But when you stop to think about it, this
could be an awesome idea. And it was. Overall, the key idea of this
conference was how to do...
Joe Pulizzi kicks off Content Marketing World. Last week,
Compendium headed to Cleveland, Ohio to attend the first Content
Marketing World (CMW) conference, an event hosted by Joe Pulizzi
and the Content Marketing Institute. If you weren't able to attend
CMW, make sure you don't miss it next year. This event brought the
entire content marketing...