Ah, a happy customer. Telling their story is still the best form of
marketing. So, what are you doing to actively collect the stories
of your happy customers? Here are seven things you can start doing
today: Listen. How many opportunities for collecting stories go
unnoticed because you’re focused on the delivery of your product,
service or promise?...
When it comes to content marketing, one size rarely fits all. In
the same way you create different products and services for
different customer segments, you should also consider refining
marketing messages to reach those segments. Audience segmentation
is the process of dividing your target audience into smaller, more
focused subgroups. These...
Asking customers to share their story can produce a variety of
results - including none at all. So what makes one campaign
more successful than the next? The answer obviously depends
on your business, but below are some tips to help you start
improving your story-capturing efforts. I've started by
noting some key differences between B2B and B2C...
I won't bore you here with a long dissertation on what's new in the
New Facebook News Feed. Photo-Centric! The key
innovation is that images are going to be the compelling feature
that drives engagement. Below is a quote from a
Mediapost article describing the whole thing: “That means brands
need to focus more on the visual elements of their...
We're pleased to announce the launch of a powerful new feature,
Content Buckets! This release comes after our entire overhaul
of Compendium to version 4.0 and the release of our new content
marketing toolset. A bit about Content Buckets -- this feature
allows you, the marketer, to easily create groups of content that
can then be pushed into email...
Today, Compendium integrates directly into other marketing
platforms, such as ExactTarget and Eloqua, and with one-click,
clients can "push" content in those platforms for reuse. As part of
this month's Feature Thursday, we're pleased to announce a big
upgrade to our integration systems: Campaign Builder. Because
Compendium serves as the...
The holidays are an important time for retailers. Whether you sell
books, electronics, toys or cookware, the fourth quarter is often
the busiest time of the year. Traffic increases as customers
browse, both online and in-store, sales spike closer and closer to
Christmas, and shoppers are on the hunt for their next deal.
Marketing to consumers can...
We are very excited about our upcoming webinar with our friends
over at ReadyTalk! Join Clayton Stobbs from Compendium and Simone
Verhulst from ReadyTalk as they rapid-fire answer 20 questions
about content marketing and webinars submitted by YOU and your
peers! If you have questions about these topics (especially
if it’s related to how webinars...
It is the dream of every marketer to grow a large fan base, and
keep them engaged for years to come. As more platforms and
more channels emerge every day that help you do just that, it is
easy to get lost in the storm. Running a successful digital
marketing campaign sounds easy to outsiders (simply tweet something
out and drive them to your...