It is the dream of every marketer to grow a large fan base, and
keep them engaged for years to come. As more platforms and
more channels emerge every day that help you do just that, it is
easy to get lost in the storm. Running a successful digital
marketing campaign sounds easy to outsiders (simply tweet something
out and drive them to your...
Keeping content from becoming siloed into a single use can be a
tough thing for a marketer. Especially with the wide variety
of tools a marketer has to use every single day to get their job
done, carving out the time to use a piece of content in multiple
marketing channels effectively can be a hard thing to do. That's
why Compendium recently...
By Ashley Furness, guest blogger and market analyst for
Software Advice Localized messaging can be one of the best
strategies for making a national brand immediately relevant. After
all, a place says a lot about the customer--what language they
speak, holidays they celebrate or sports teams they follow.
Unfortunately, localized marketing is also...
If you've been around the digital marketing space for a while, you
are probably aware that marketing automation helps automate your
marketing efforts, which can save a marketing department time and
money. For a B2B company, the use of marketing automation
software can help you identify the most qualified leads for your
sales reps, as well as...
This past week - we officially started migrating to our new
marketing automation software platform: Eloqua! With this
transition we started reviewing our Sale & Marketing Funnel,
the buying process of our prospects, and put a huge emphasis on
lead scoring and LEAD NURTURING. We are going to start off by
creating nurturing flows (Awareness,...
When it comes to business blogging, an organization wants to make
every post as engaging as possible. One specific Compendium client
that does a wonderful job of engaging their blog visitors is
Breckenridge Discount Lodging. Here are some elements of
Breckenridge Discount Lodging's (BDL for short) blog that are best
practices all can model after....
As an Account Manager at Compendium, I've had the opportunity to
help many clients launch their blogging programs. Each
process always starts with a conversation where we talk about the
client's goals for their program. While most clients have
identified at least one or two reasons for launching a blog, many
haven't fully thought out the entire...
A couple of months ago I wrote a post called Stop Blaming Groupon.
In that post we talked about how it's not enough to bring in new
customers...you have to have a plan and strategy to retain them as
well. I thought that this must be on the radar of
Groupon and the other daily deal sites as a huge opportunity. So it
surprised me this morning when...
Mobile blog design is a topic that has been coming up more and more
within conversations with clients and prospects. While any
blog can be made mobile friendly, there are two major factors that
highlight the need for a mobile specific design: You want to run an
engagement campaign targeting mobile visitors such as in-store or
on-location guests. ...