Business-to-business marketing presents countless challenges
for today's marketer. Allow us to present a few brands that have
not only been successful, but have even been able to successfully
implement a user-generated content experience. Xerox Xerox launched
Chief Optimist in the Apple App Store in November 2012. The
application is essentially a...
Content marketing is the latest buzz in our industry, and
for good reason. Times have changed. Consumers have changed. We
demand more from brands than a quality product when it comes to
earning our trust. We demand interaction and personality.
Retail is where we saw early and groundbreaking adoption of content
marketing. Brands such as Zappos...
A/B testing is just what it sounds like ... you randomly
deliver one of two options of your online content to your audience
to see which option performs better. At its core, A/B testing is
actionable data: It gives you metrics by which to create better
content. A/B testing is not just something for large companies
either; small business should be...
What do you trust more -- a brand’s online marketing campaign or a
friend’s opinion about a brand? If you said your friend’s
opinion, you wouldn’t be alone. According to Nielsen’s 2012
Global Trust in Advertising report, 36 percent of those polled
trust online video ads and ads on social networks, while 92 percent
trust recommendations from...
Your interactions with potential buyers have likely gotten more
challenging. After all, prospects are now in control when it comes
to finding information online as they conduct research and consider
their purchase options. And they are tuning out the companies that
interrupt them with irrelevant content and messages. To connect
Upon walking into the office today, our team was pleasantly
surprised to find an Edible Arrangement sent by our wonderful
customer Gymboree! Gymboree recently ran a TV campaign
and the Compendium Support and Engineering teams went above and
beyond to make sure everything went smoothly on the content
marketing side of things. Thank you Support,...
In his groundbreaking book The Long Tail, author Chris Anderson
took a long-held marketing concept and stood it on its head. He
argued that online sales of low-demand, niche products can be
greater than sales of popular, high-demand products, and that
having a “long tail” of online inventory can lead to enormous
profits. Sounds great, right? The...
For most marketers, content marketing is the next big challenge.
Like SEO and social media in the past, developing a solid content
marketing strategy and determining the right content analytics are
top on most strategists' minds. Many wonder how all of their
existing marketing efforts, such as social media, will tie into
this new content marketing...
“No thanks, I’ve got enough marketing content to help me close my
next deal.”Said no salesperson, ever. Content creation is hard,
especially in the B2B world. Between fueling outbound marketing
programs and keeping engaged with prospects on social channels,
there never seems to be enough content to go around. What’s more,
B2B marketers not only...