If you are reading this blog post, I assume (and hope!) that by now you are a master of connecting with customers using Facebook and Twitter. Have you been hearing all sorts of buzz about Pinterest, but believe it to be unprofessional to incorporate it into your content marketing strategy?  Well, you certainly aren't alone in your fear.... but the trend is...

Does your organization want to look just like everyone else?  If they do, curating someone else's content is a great way to do it. 

Appropriately integrated, content curation can provide value as part of a content marketing strategy.   The key word is appropriately, because the majority of curation programs I see do nothing to differentiate the organization...

I don't think that there is a single marketer that takes the time to create 'form worthy content' (white papers, eBooks, etc.) for their company that thinks "Gee....I hope this content doesn't somehow influence prospects into becoming customers."  Everyone wants those pieces of content they create to be impactful on the buying process, but the reality...

By now, most of you are probably aware of the Disqus commenting platform, but for those of you that aren't, I'm going to shed some light on why this is a great commenting platform for you to consider.

1. Allows Commenters to Sign In With Credentials from Other Sites

It can be annoying and hindering to force your readers to create a new account in order to post...

Even if you work at a Content Marketingcompany like we do here at Compendium, it can be difficult to sit down and come up with something to write about, promote or develop.  If, in addition to writing content, you manage a team of those involved in writing, it be can be even more daunting to keep your content consistent and high quality in nature -- but it...

You can buy a fancy new putter, but unless you hit the practice green or work on your game, your score won't get any better.  Blogging is very similar.  A blog is only as good as the content you put into it.  You can have the most beautiful blog template in the world, however, if you decide to only post content once a month, you will be sorely frustrated...

Compendium's President, Frank Dale, teamed up with Doug Karr of DKNewMedia for a Webinar on the Essential SEO Toolkit of 2012. The premise: SEO is Dead! Long live CONTENT! In this webinar Doug talks about how search is evolving into a content marketing strategy. He highlights Google's own Maile Ohve and her announcement of

Google's Top 5 SEO Mistakes:

1. Value...

If you've been around the digital marketing space for a while, you are probably aware that marketing automation helps automate your marketing efforts, which can save a marketing department time and money.  For a B2B company, the use of marketing automation software can help you identify the most qualified leads for your sales reps, as well as enables you to...

Since our last Feature Thursday in February, I'm sure you've been on the edge of your seats waiting for the next installment!  Well, today was your lucky day - our second ever Compendium Feature Thursday webinar took place!

Every month, I'll be hosting these webinars in order to make sure you're up to date with Compendium's features and are getting the most...

This video below explains how to view CTA Clicks and Impressions in the new Google Analaytics interface.  In order to better understand CTA statistics, you must know the difference between clicks and impressions.

• Clicks - The actual number of times that someone takes their cursor and clicks on your Call-to-Action (CTA)
• Impressions - The number of times your...