When it comes to content marketing, some companies are simply
'getting it right'. Simon Malls is one of these companies. Through
their Style Setter blog and content marketing strategy, Simon
effectively engages with customers and provides relevant,
informative content visitors want to consume. Through a diverse
content focus and an emphasis on...
Ah, a happy customer. Telling their story is still the best form of
marketing. So, what are you doing to actively collect the stories
of your happy customers? Here are seven things you can start doing
today: Listen. How many opportunities for collecting stories go
unnoticed because you’re focused on the delivery of your product,
service or promise?...
Every day I run into marketers just trying to get a handle on this
'Content Marketing' thing. What's overwheliming to most of
them is the intimidation that comes with Generating Content on a
scale that is required to be successful. Fear not,
below I'm going to give you 10 Content Marketing Ideas that you can
easily execute in a couple of...
Facebook, Twitter, Instagram, Bit.ly, YouTube, blogs—these may
still seem like a foreign land to marketers of a certain age, but
it’s where your younger customers live. To maximize your business’
social media presence, keep these best practices in mind. 1.
Keep it real. The single most important practice to maintain is
honesty. Consumers today...
Content can take many different shapes and forms.
Infographics, social media messages, blog posts, and vidoes all
have different looks and will be consumed differently by your
audience. Having a single home for your customers and
prospects to find all of the different content you produce is
important, and that is why Compendium created content...
This is a question I get a lot. Sometimes folks ask because
they want to do the bare minimum (I'm imagining the scene from
Office Space), and other times people are genuinely interested in
writing the optimum number of blog posts for successful results.
Whatever your reason for asking the question, I'm going to
share some data below that should...
Everyone seems to agree that content marketing is an
important part of a healthy marketing strategy and shifts in
marketing budgets (great Marketing Profs article related to this
topic) are proving that assumption. However, even if you're
the most advanced content agency in the world, it can still be
daunting to keep your employees interested in...
They are there. Scribbled on notepads on desks, highlighted
in a dozen e-books, floating in the air of brainstorming sessions
or rattling around inside any number of brains. They’re ideas. Good
ideas. You need to get them into the marketplace—not just because
it’s your responsibility within the organization, but because there
are great benefits...
If the question in the title above is one that consistently keeps
coming up in meetings or marketing strategy sessions -- you're
doing it right! Content marketing is certainly not new but
the term itself has become synonomous with blogging, creating
whitepapers, social media promotion, content distribution etc.
Everyone seems to inherently know...