One of the greatest lessons that I have learned from Jay Baer is to
"Market Your Marketing". In my latest post, What is Your
Content's Klout Score, I missed a valuable opportunity to "Market
my Marketing" because I had valuable and shareable quotes within my
post that I didn't give my readers the ability to quickly and
easily share. Learn from...
All of us at Compendium have been stressing this for years: a high
volume of collaborative content is a much better strategy than a
small number of extremely polished pieces. Jay Baer wrote an
amazing post yesterday, "Cooperative Content Will Eventually
Dominate Your Polished Content." But what they overlook is that 16%
of the searches on Google...
Have you ever thought about why no one has ever seen a sasquatch in
Central Park? Since the first recorded sighting of a sasquatch in
the 1920s, the vast majority of these encounters have occurred in
wilderness areas, likely close to or in the Pacific Northwest.
That’s because sasquatches like to stay where they feel
comfortable. As you build and...
Content marketing is nothing new, but it is much more of a focus in
digital marketing. The basic concept is to provide valuable
content to your market and distribute it via the necessary channels
– as a result they will reward you by sharing your content (social
media and natural referral links) and even converting. The
reason the emphasis is...
Once a blog post gets published, it gets clicks for a few hours –
or if you’re lucky, a few days – and then it’s done for … right?
Not if you’ve got the right approach. Here are a few tips on how to
extend the lifecycle of your blog posts: Think Long Term What’s
your ratio of timely to evergreen content? Striking the right
balance between these two...
It takes an incredible amount of work to
generate content that moves your audience, from
strategizing and planning, to creating and building, to publishing
and promoting; thankfully, the lifecycle of your content doesn’t
have to end here. Here are three excellent ways to get the most out
of old content: Capitalize on Timely Tie-Ins If you’ve...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing
Director, Bizo Corporate blog posts can work at all levels of the
funnel. At the top of the funnel, a blog post that casts a wide net
can introduce a large audience to your company. If you’re really
lucky, a post may go viral on the Internet. At the bottom of the
funnel, blog posts can,...
The Google Hummingbird update has caused many people to ask
questions like: Is SEO dead? The statement that SEO is dead
would imply that Search Engines are dead and that is far from the
truth. A better, more intelligent statement would be
that SEO is not Dead. Content Is Coming Alive! Here is a
video from Jay Baer and Kyle Lacy on this issue...
So you have a good blog topic, but what do you do with it? Should
it be a single post or a series of posts? Does it matter? There is
no tried-and-true answer for this question; it can depend on a lot
of variables. That being said, when you have a lengthy topic or you
are looking for a way to drive more traffic to your blog, there are