Make a Blog | Compendium

Article

Friday, May 24, 2013
B2C Content Marketing Example: Simon Malls' Style Setter

When it comes to content marketing, some companies are simply 'getting it right'. Simon Malls is one of these companies. Through their Style Setter blog and content marketing strategy, Simon effectively engages with customers and provides relevant, informative content visitors want to consume. Through a diverse content focus and an emphasis on...

Melanie Ramsey
Account Manager

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Article

Wednesday, May 22, 2013
7 Ways to Turn Customer Stories into Content

Ah, a happy customer. Telling their story is still the best form of marketing. So, what are you doing to actively collect the stories of your happy customers? Here are seven things you can start doing today: Listen. How many opportunities for collecting stories go unnoticed because you’re focused on the delivery of your product, service or promise?...

Jim Brown
Senior Account Executive

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Article

Wednesday, May 15, 2013
Master 10 B2B Content Marketing Ideas In Just 2 Days

Every day I run into marketers just trying to get a handle on this 'Content Marketing' thing. What's overwheliming to most of them is the intimidation that comes with Generating Content on a scale that is required to be successful. Fear not, below I'm going to give you 10 Content Marketing Ideas that you can easily execute in a couple of...

Chris Baggott
CEO & President

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Article

Wednesday, May 15, 2013
Best of the Web: Social Media and Blog Best Practices

Facebook, Twitter, Instagram, Bit.ly, YouTube, blogs—these may still seem like a foreign land to marketers of a certain age, but it’s where your younger customers live. To maximize your business’ social media presence, keep these best practices in mind. 1. Keep it real. The single most important practice to maintain is honesty. Consumers today...

Kaila Garrison
Marketing Manager

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Article

Tuesday, May 14, 2013
Give Your Content Marketing Efforts a Home with a Branded Hub

Content can take many different shapes and forms. Infographics, social media messages, blog posts, and vidoes all have different looks and will be consumed differently by your audience. Having a single home for your customers and prospects to find all of the different content you produce is important, and that is why Compendium created content...

Corey Kime
Marketing Operations Specialist

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Article

Tuesday, May 14, 2013
What is the Best Practice for Blog Post Frequency?

This is a question I get a lot. Sometimes folks ask because they want to do the bare minimum (I'm imagining the scene from Office Space), and other times people are genuinely interested in writing the optimum number of blog posts for successful results. Whatever your reason for asking the question, I'm going to share some data below that should...

Lee Jorgenson
Senior Account Manager

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Article

Saturday, May 11, 2013
How to Motivate Employees to Contribute to a Company Blog

Everyone seems to agree that content marketing is an important part of a healthy marketing strategy and shifts in marketing budgets (great Marketing Profs article related to this topic) are proving that assumption. However, even if you're the most advanced content agency in the world, it can still be daunting to keep your employees interested in...

Clayton Stobbs
Director of Account Management

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Article

Thursday, May 9, 2013
Conquering Blogophobia: The Fear of Launching a Corporate Blog

They are there. Scribbled on notepads on desks, highlighted in a dozen e-books, floating in the air of brainstorming sessions or rattling around inside any number of brains. They’re ideas. Good ideas. You need to get them into the marketplace—not just because it’s your responsibility within the organization, but because there are great benefits...

Clayton Stobbs
Director of Account Management

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Article

Tuesday, May 7, 2013
Where Should I Start My Content Marketing Plan?

If the question in the title above is one that consistently keeps coming up in meetings or marketing strategy sessions -- you're doing it right! Content marketing is certainly not new but the term itself has become synonomous with blogging, creating whitepapers, social media promotion, content distribution etc. Everyone seems to inherently know...

Clayton Stobbs
Director of Account Management

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