Join Isaac Pellerin from Tinderbox as he interviews Chris Baggott on the ways to sell without fear. Chris will address the importance of understanding the problem of the person you are talking (selling) to and building up similar situation stories to help the sales process - and how story harvesting is key. Having built two companies, Compendium and ExactTarget, Chris has a few tricks up his sleeve that he'll share with each of us.
One idea that he'll hit on is his tried and true tactic of personalizing the problem being solved and addressing the specific needs of the prospect. It may seem like old news, but learn different techniques for leveraging storytelling in this process to humanize your marketing and sales process. Building trust with a prospect can be difficult, but if you're giving out the right information at the right time with the right story - you're on the right track to selling without fear.
You can register for the webinar - taking place on May 8th @ 2:00 PM ET