Thursday, October 29, 2009
Tracking Newsletter Readers in Google Analytics
A few weeks back the Client Success Team met up with a Google Analytics expert to learn more about what Google Analytics can do for our clients who are leveraging corporate blogging software. The more SEO tools and tracking ability a client has, the more they will know what their blog is doing for them. One feature really stood out to me during this session is the ability to tag links and track them throughout the analytics.
For example, lets say you are putting together a newsletter campaign. If you are leveraging email software, like ExactTarget, you are able to track open rates and click through rates through the software - but how do you track the reader after they have clicked through to your blog? With Google's URL builder
you can do just
A few easy steps to follow:
1.) Enter the URL of your blog site
2.) Fill in the fields:
- Campaign Source
- Campaign Medium
- Campaign Name
3.) Generate Code
4.) Use the generated hyperlink to send newsletter readers to your blog and track them through your analytics.
Tracking these readers:
Find your Direct Traffic. Within your direct traffic look, for your campaign source (IE: October Newsletter). Count of the conversions, read times, pages viewed/visit, etc to understand what these readers do after they leave your newsletter!
A blogging strategy is an important investment for clients, but if you don't know where all of your traffic is coming from and where its going... then you might not understand how powerful of a tool it really is.