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  Friday, May 24, 2013

  B2C Content Marketing Example: Simon Malls' Style Setter

  When it comes to content marketing, some companies are simply 'getting it right'. Simon Malls is one of these companies. Through their Style Setter blog and content marketing strategy, Simon effectively engages with customers and provides relevant, informative content visitors want to consume. Through a diverse content focus and an emphasis on...

  

  Melanie Ramsey

  Account Manager

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  Thursday, May 23, 2013

  Developing Your Dashboard: Tips for Reporting Content Marketing Metrics

  The suits in the C-suite demand reports from their department heads, and content marketing directors are no exception. (Your clients want to know what’s happening as well.) But while executives understand sales reports and financial spreadsheets, dashboard metrics are often a foreign language. Here are some ways to translate your work in ways...

  

  Clayton Stobbs

  Director of Account Management

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  Wednesday, May 22, 2013

  7 Ways to Turn Customer Stories into Content

  Ah, a happy customer. Telling their story is still the best form of marketing. So, what are you doing to actively collect the stories of your happy customers? Here are seven things you can start doing today: Listen. How many opportunities for collecting stories go unnoticed because you’re focused on the delivery of your product, service or promise?...

  

  Jim Brown

  Senior Account Executive

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