Have you ever thought about why no one has ever seen a sasquatch in
Central Park? Since the first recorded sighting of a sasquatch in
the 1920s, the vast majority of these encounters have occurred in
wilderness areas, likely close to or in the Pacific Northwest.
That’s because sasquatches like to stay where they feel
comfortable. As you build and...
Email is one of the most effective ways to capture customer
attention, add value and create a qualified funnel of prospects.
But the basics of generating business-to-business leads through
email can often be shrouded in jargon, hype and unnecessary
complexity. Here are you need to know about attracting business
leads through email. Select an email...
It takes an incredible amount of work to
generate content that moves your audience, from
strategizing and planning, to creating and building, to publishing
and promoting; thankfully, the lifecycle of your content doesn’t
have to end here. Here are three excellent ways to get the most out
of old content: Capitalize on Timely Tie-Ins If you’ve...
How do you sell the idea of content marketing to the
decision makers in your C-suite? Company leaders are leery of
tactics they don’t understand -- and content marketing is a tactic
that’s only recently gained street cred and become a part of
marketers’ vocabulary. So where do you begin? As a marketer, you
understand the value of creating...
Once a blog post gets published, it gets clicks for a few hours –
or if you’re lucky, a few days – and then it’s done for … right?
Not if you’ve got the right approach. Here are a few tips on how to
extend the lifecycle of your blog posts: Think Long Term What’s
your ratio of timely to evergreen content? Striking the right
balance between these two...
Content marketing is quickly becoming the de facto
marketing solution for viable brands. The key to successful content
marketing is obviously great, relevant content. Relevancy is
determined by your audience. So if we want to create truly relevant
content, we need to get to know the audience as best we can. This
starts with creating and...
All of the content in the world won’t do your business any
good if people don’t see it. Your B2B content marketing strategy
should include not just creation, but also be organized and
designed in a way that will increase the effectiveness. So what
should a B2B content planner value? Value Comprehension Over Visits
B2B companies don’t rely on ads...
According to research from Content Marketing Institute founder Joe
Pulizzi, LinkedIn is the only platform the majority (62 percent) of
B2B marketers consider to be effective (second place is Twitter
with only 50 percent of respondents believing it is effective).
Check out more of his great findings on this infographic. Another
study from the...
Generating content with regularity to build an audience
is difficult – we all know that. What most marketers do not realize
is that their content team is already built right into their
organization. Each and every employee at your company, big or
small, can and should be a content contributor. Easier said than
done, right? Some members of your team...