The Power of Pinterest
If you are reading this blog post, I assume (and hope!) that by now you are a master of connecting with customers using Facebook and Twitter. Have you been hearing all sorts of buzz about Pinterest, but believe it to be unprofessional to incorporate it into your content marketing strategy? Well, you certainly aren't alone in your fear.... but the trend is opposite. According to Experian stats, Pinterest has now surpassed both Google + and Linked in for total visits each month.
Why is Pinterest so interesting? Why are people flocking to Pinterest in record numbers?
- People are bored and tired of Facebook and Twitter. Pinterest is their refuge from the ordinary.
- Regardless of what site you are on, you can "Pin-It", using their browser specific plug-ins. No matter where you ended up online, you can always access Pinterest.
- The "I can do that" mentality is contagious! Pinterest opens up peoples minds to creative ideas and projects, instead of just seeing friends checks in and relationship status.
Pinerly, a Pinterest tracking service, recently launched a few weeks ago and is still in a private beta testing form. However, they released an info graphic on maximizing ones Pinterest usage. and I've grabbed a snippet of it below:
What can you do to best leverage Pinterest for your content marketing? Create an account for your brand/company, and start creating boards that portray your story to your select audiences in the specific way you want it told. Pinterest serves as a reminder service, telling people that they want to do, want to buy or want to engage with. The sheer fact that 80% of pins on Pinterest are Repins speaks volumes.... especially when compares to Twitter, where only 1.4% of tweets are Retweets.
The best tip I have is to create visually stimulating content that engages your potential clients. Hire a photographer, utilize a designer, etc. Take the time (and spend the money) to create graphics that, when spread like wild fire (see above stats for proof), will ignite your business and fuel your content marketing strategy. Pinterest may not be at the Facebook level yet, but don't be the person who ignored this post simply because most pins (right now) are related to pink sun dresses and pineapple upside down cake recipes.
