Friday, February 3, 2012
The Power of Live Blogging
From Apple's unveiling of the supposed Iphone 5 (actually just the Iphone 4 S) to the recent GOP Iowa Caucus, the amount of live blogging that occurred during these two events were incredible. Hundreds of people were blogging from both events, updating their followers on a real time basis, from the scene of the event, on what they perceived to be most relevant and important. From debates to conferences to sporting events, live blogging is now occurring at almost every major world event. An essential aspect of blogging is relevancy, as good blogs are updated on a consistent basis. Live blogging takes this to a whole new level. Updates no longer have to come from reports and official spokespeople only- eyewitnesses, experts, stakeholders and participants.
How can businesses fully leverage the utility and power of live blogging? Here are a few short tips that I have put together to help start you on your journey:
- Make sure to promote your live blogging (before the case) on various social media channels so that you have people eager to see the content you produce.
- Plan ahead (much more important at big events) so that you know the best sessions to attend, and to avoid content duplication (if you are there with a co-worker)
- Utilize video (short snippets only) and images in your blog to highlight important segments of the event.
- Capture as much of the mood as possible, instead of just simply stating what is being said (give the event a personality, a voice).
- Do your best to network (virtually or in-person) with other bloggers at the event.
Live blogging is powerful. It allows you to not only report the news, but to speak with people who are engaged and curious as to the events in a way that hopefully encourages them to react in any manner (in many cases, someone who disagrees is just as valuable as someone who supports your statement). Live blogging speaks to the inner journalist in us all. Take story telling to a whole new level.