Hi there friend- I am John Joseph, and this is my Compendium
blog. I graduated from Butler University in May of 2011 and
took a job at Compendium full time starting in July. My
college life was full of various leadership positions, various
internships and various worldly travel pursuits. I enjoy
reading Jack Kerouac, listening to Cat Stevens and...
It is the dream of every marketer to grow a large fan base, and
keep them engaged for years to come. As more platforms and
more channels emerge every day that help you do just that, it is
easy to get lost in the storm. Running a successful digital
marketing campaign sounds easy to outsiders (simply tweet something
out and drive them to your...
If you are reading this blog post, I assume (and hope!) that by now
you are a master of connecting with customers using Facebook and
Twitter. Have you been hearing all sorts of buzz about Pinterest,
but believe it to be unprofessional to incorporate it into your
content marketing strategy? Well, you certainly aren't alone
in your fear.... but the...
You can buy a fancy new putter, but unless you hit the practice
green or work on your game, your score won't get any better.
Blogging is very similar. A blog is only as good as the
content you put into it. You can have the most beautiful blog
template in the world, however, if you decide to only post content
once a month, you will be sorely...
This video below explains how to view CTA Clicks and Impressions in
the new Google Analaytics interface. In order to better
understand CTA statistics, you must know the difference between
clicks and impressions. Clicks - The actual number of
times that someone takes their cursor and clicks on your
Call-to-Action (CTA) Impressions - The number of...
When it comes to business blogging, an organization wants to make
every post as engaging as possible. One specific Compendium client
that does a wonderful job of engaging their blog visitors is
Breckenridge Discount Lodging. Here are some elements of
Breckenridge Discount Lodging's (BDL for short) blog that are best
practices all can model after....
Ever dream of rafting the Grand Canyon? Have you ever wanted
to feel the roar of the mighty Colorado River and sleep underneath
the stars in an area that few have ever ventured? Compendium
client Arizona River Runners has been guiding trips down
the Grand Canyon since 1970, and is one of the most respected and
esteemed organizations of its kind....
From Apple's unveiling of the supposed Iphone 5 (actually just the
Iphone 4 S) to the recent GOP Iowa Caucus, the amount of live
blogging that occurred during these two events were incredible.
Hundreds of people were blogging from both events, updating
their followers on a real time basis, from the scene of the event,
on what they perceived to be...
A huge congratulations our client, Finance Center Federal
Credit Union, on winning the Dora Maxwell Award at the State
Convention for Indiana Credit Unions for their blog Shift
Indiana! This award is given to one organization each year that
demonstrates outstanding community involvement among credit unions
in the state of Indiana. The Compendium...