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  • Article
    John's Compendium Blog
    Tuesday, December 6, 2011

    John's Compendium Blog

    Hi there friend- I am John Joseph, and this is my Compendium blog.  I graduated from Butler University in May of 2011 and took a job at Compendium full time starting in July.  My college life was full of various leadership positions, various internships and various worldly travel pursuits.  I enjoy reading Jack Kerouac, listening to Cat Stevens and...

    John Joseph
    Account Manager
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  • Article
    Spice up your Blog Titles and see higher Conversions!
    Tuesday, June 26, 2012

    Spice up your Blog Titles and see higher Conversions!

    It is the dream of every marketer to grow a large fan base, and keep them engaged for years to come.  As more platforms and more channels emerge every day that help you do just that, it is easy to get lost in the storm.  Running a successful digital marketing campaign sounds easy to outsiders (simply tweet something out and drive them to your...

    John Joseph
    Account Manager
    Read More ➡
  • Article
    The Power of Pinterest
    Wednesday, May 9, 2012

    The Power of Pinterest

    If you are reading this blog post, I assume (and hope!) that by now you are a master of connecting with customers using Facebook and Twitter. Have you been hearing all sorts of buzz about Pinterest, but believe it to be unprofessional to incorporate it into your content marketing strategy?  Well, you certainly aren't alone in your fear.... but the...

    John Joseph
    Account Manager
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  • Article
    The Importance of keeping your blog Fresh
    Monday, April 2, 2012

    The Importance of keeping your blog Fresh

    You can buy a fancy new putter, but unless you hit the practice green or work on your game, your score won't get any better.  Blogging is very similar.  A blog is only as good as the content you put into it.  You can have the most beautiful blog template in the world, however, if you decide to only post content once a month, you will be sorely...

    John Joseph
    Account Manager
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  • Article
    Thursday, March 22, 2012

    Viewing CTA Clicks and Impressions in the new Google Analytics

    This video below explains how to view CTA Clicks and Impressions in the new Google Analaytics interface.  In order to better understand CTA statistics, you must know the difference between clicks and impressions. Clicks - The actual number of times that someone takes their cursor and clicks on your Call-to-Action (CTA) Impressions - The number of...

    John Joseph
    Account Manager
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  • Article
    Today's Feature Client- Breckenridge Discount Lodging
    Friday, February 24, 2012

    Today's Feature Client- Breckenridge Discount Lodging

    When it comes to business blogging, an organization wants to make every post as engaging as possible. One specific Compendium client that does a wonderful job of engaging their blog visitors is Breckenridge Discount Lodging. Here are some elements of Breckenridge Discount Lodging's (BDL for short) blog that are best practices all can model after....

    John Joseph
    Account Manager
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  • Article
    Arizona River Runners mentioned by Forbes and Yahoo! as Best 2012 Vacations
    Friday, February 17, 2012

    Arizona River Runners mentioned by Forbes and Yahoo! as Best 2012 Vacations

    Ever dream of rafting the Grand Canyon?  Have you ever wanted to feel the roar of the mighty Colorado River and sleep underneath the stars in an area that few have ever ventured?  Compendium client Arizona River Runners has been guiding trips down the Grand Canyon since 1970, and is one of the most respected and esteemed organizations of its kind....

    John Joseph
    Account Manager
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  • Article
    The Power of Live Blogging
    Friday, February 3, 2012

    The Power of Live Blogging

    From Apple's unveiling of the supposed Iphone 5 (actually just the Iphone 4 S) to the recent GOP Iowa Caucus, the amount of live blogging that occurred during these two events were incredible.  Hundreds of people were blogging from both events, updating their followers on a real time basis, from the scene of the event, on what they perceived to be...

    John Joseph
    Account Manager
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  • Article
    Compendium Client Receives Top Award for their Blog at State Convention!
    Saturday, November 26, 2011

    Compendium Client Receives Top Award for their Blog at State Convention!

    A huge congratulations our client, Finance Center Federal Credit Union, on winning the Dora Maxwell Award at the State Convention for Indiana Credit Unions for their blog Shift Indiana! This award is given to one organization each year that demonstrates outstanding community involvement among credit unions in the state of Indiana. The Compendium...

    John Joseph
    Account Manager
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