Recent Posts

• Article

  

  Thursday, May 23, 2013

  Developing Your Dashboard: Tips for Reporting Content Marketing Metrics

  The suits in the C-suite demand reports from their department heads, and content marketing directors are no exception. (Your clients want to know what’s happening as well.) But while executives understand sales reports and financial spreadsheets, dashboard metrics are often a foreign language. Here are some ways to translate your work in ways...

  

  Clayton Stobbs

  Director of Account Management

  Read More ➡
• Article

  

  Wednesday, May 22, 2013

  7 Ways to Turn Customer Stories into Content

  Ah, a happy customer. Telling their story is still the best form of marketing. So, what are you doing to actively collect the stories of your happy customers? Here are seven things you can start doing today: Listen. How many opportunities for collecting stories go unnoticed because you’re focused on the delivery of your product, service or promise?...

  

  Jim Brown

  Senior Account Executive

  Read More ➡
• Article

  

  Tuesday, May 21, 2013

  Why is Content Marketing Spending on the Rise?

  Unless you've lived under a rock for the past couple of years as a marketer, you've probably heard quite a bit about content marketing and how important it is for your organization to actively be creating content that both creates awareness of your company to prospects, but also drives them through the buying cycle and helps to retain your current...

  

  Corey Kime

  Marketing Operations Specialist

  Read More ➡