Recent Posts

• Article

  

  Friday, May 17, 2013

  Execute Your Content Strategy with a Content Dashboard

  Creating content marketing personas, developing an editorial calendar, and creating a list of topics are all foundational building blocks for a content marketing program.  However, when you get in to the day-to-day of managing a content marketing program for yourself and your writers it can become quite a hassle without the right tools.  That's why...

  

  Corey Kime

  Marketing Operations Specialist

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• Article

  

  Friday, May 17, 2013

  Is Your Audience Ripe for Segmentation?

  When it comes to content marketing, one size rarely fits all. In the same way you create different products and services for different customer segments, you should also consider refining marketing messages to reach those segments. Audience segmentation is the process of dividing your target audience into smaller, more focused subgroups. These...

  

  Kaila Garrison

  Marketing Manager

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• Article

  

  Thursday, May 16, 2013

  Getting Started: 4 Key Elements of Customer Personas

  If content marketing is a marathon—something that takes training and practice and focus to get right—persona development is the starting point. As fictional characters representing major customer groups for your content strategy, personas detail the needs and preferences, characteristics and general behaviors of the largest segments of individuals...

  

  Kaila Garrison

  Marketing Manager

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