Hi, I'm James Paden+! I'm Vice President of
Product Management at Compendium. I am responsible for
the planning and execution throughout the product lifecycle,
including: analyzing opportunities, talking to clients and
potential clients, defining the product vision, developing
prototypes and working closely with engineering, sales, marketing
Kyle Lacy (@kyleplacy) of ExactTarget and I hosted a highly
informational webinar on the state of mobile content. Kyle gave a
overview of mobile trends and their effect on marketing strategy as
whole. He also shared some great data from ExactTarget's mobile
usage stats. I then broke down Compendium's data and the trends
we're seeing on the mobile...
Would you like to work for one of Indianapolis' top software
startups and solve challenging problems while having Nerf gun
fights? Compendium is trying to revolutionize online marketing by
helping brands generate and manage valuable content that educates
their audience, rather than simply bombarding them with
advertisements. We're actively seeking...
Today we're announcing the January 16th release of Compendium 4.0.
Over the last year, we've extended the Compendium 3 platform in
many different areas including: A new, highly-flexible publishing
platform for the creation of branded content hubs An editorial
calendar with a seamless view of your content marketing efforts New
Conversations are about experiences. I'm not the first to make this
point, but it's important to not forget about the interaction
between social media and experiences when you're planning your
content marketing strategy. There are five very important questions
you need to be asking your team: 1. Do you have enough experiences?
Probably not. Most...
We analyzed the stats on Compendium platform traffic (from ALL our
clients) and found three really interesting results: Posts with
images get almost 3X the traffic received by posts without images.
Posts with YouTube videos get over 3X the traffic than posts
without videos. Posts with a list get almost 2.5X the traffic
received by posts without...
Marketers occasionally don't understand the difference between
Compendium's Content Marketing Platform (CMP) and a traditional
Content Management System (CMS) such as Wordpress, Adobe, Vignette
or OpenText. At first glance, there are a lot of similarities. Both
systems store data, manage users, categorize information and
publish content. However,...
Today, Compendium integrates directly into other marketing
platforms, such as ExactTarget and Eloqua, and with one-click,
clients can "push" content in those platforms for reuse. As part of
this month's Feature Thursday, we're pleased to announce a big
upgrade to our integration systems: Campaign Builder. Because
Compendium serves as the...
When asked if Compendium is a CMS (Content Management System), I
always reply "No." There are a lot of similarities, but there are
also quite a few differences. For example, like a CMS we deal
with the management and publication of content, but the way we do
it is completely different. Compendium focuses on creating
marketing content optimized for...
Over the past few months, we’ve greatly expanded Compendium’s
social network integrations to also include scheduling and
author-level promotions. Many clients have reported huge time
savings and increased traffic from the use of our Twitter, Facebook
and LinkedIn integration tools. However, a large percentage
of our enterprise clients manage...