James Paden

Article

Thursday, October 6, 2011
Product Management & Marketing

Hi, I'm James Paden+! I'm Vice President of Product Management at Compendium. I am responsible for the planning and execution throughout the product lifecycle, including: analyzing opportunities, talking to clients and potential clients, defining the product vision, developing prototypes and working closely with engineering, sales, marketing and...

James Paden
Vice President of Product

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Webinar

Monday, March 4, 2013
[Webinar] The State of Mobile Content

Kyle Lacy (@kyleplacy) of ExactTarget and I hosted a highly informational webinar on the state of mobile content. Kyle gave a overview of mobile trends and their effect on marketing strategy as whole. He also shared some great data from ExactTarget's mobile usage stats. I then broke down Compendium's data and the trends we're seeing on the mobile...

James Paden
Vice President of Product

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Article

Tuesday, January 15, 2013
We're Hiring a Designer & Senior Engineers

Would you like to work for one of Indianapolis' top software startups and solve challenging problems while having Nerf gun fights? Compendium is trying to revolutionize online marketing by helping brands generate and manage valuable content that educates their audience, rather than simply bombarding them with advertisements. We're actively seeking...

James Paden
Vice President of Product

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Article

Thursday, January 10, 2013
Announcing Compendium 4.0 - The Complete Content Marketing Suite

Today we're announcing the January 16th release of Compendium 4.0. Over the last year, we've extended the Compendium 3 platform in many different areas including: A new, highly-flexible publishing platform for the creation of branded content hubs An editorial calendar with a seamless view of your content marketing efforts New integrations with...

James Paden
Vice President of Product

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Article

Tuesday, November 6, 2012
Social Media Success: Conversations are about Experiences

Conversations are about experiences. I'm not the first to make this point, but it's important to not forget about the interaction between social media and experiences when you're planning your content marketing strategy. There are five very important questions you need to be asking your team: 1. Do you have enough experiences? Probably not. Most...

James Paden
Vice President of Product

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Article

Friday, October 26, 2012
3 Ways to Get 3X More Traffic to Your Content

We analyzed the stats on Compendium platform traffic (from ALL our clients) and found three really interesting results: Posts with images get almost 3X the traffic received by posts without images. Posts with YouTube videos get over 3X the traffic than posts without videos. Posts with a list get almost 2.5X the traffic received by posts without...

James Paden
Vice President of Product

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Article

Wednesday, October 24, 2012
Content Marketing Platform or Content Management System?

Marketers occasionally don't understand the difference between Compendium's Content Marketing Platform (CMP) and a traditional Content Management System (CMS) such as Wordpress, Adobe, Vignette or OpenText. At first glance, there are a lot of similarities. Both systems store data, manage users, categorize information and publish content. However,...

James Paden
Vice President of Product

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Video

Thursday, October 18, 2012
New Feature Announcement: Campaign Builder

Today, Compendium integrates directly into other marketing platforms, such as ExactTarget and Eloqua, and with one-click, clients can "push" content in those platforms for reuse. As part of this month's Feature Thursday, we're pleased to announce a big upgrade to our integration systems: Campaign Builder. Because Compendium serves as the...

James Paden
Vice President of Product

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Article

Tuesday, October 16, 2012
The Data Behind Compendium's Title Wizard

When asked if Compendium is a CMS (Content Management System), I always reply "No." There are a lot of similarities, but there are also quite a few differences. For example, like a CMS we deal with the management and publication of content, but the way we do it is completely different. Compendium focuses on creating marketing content optimized for...

James Paden
Vice President of Product

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Article

Wednesday, September 26, 2012
Save Time with Compendium's Hootsuite Integration

Over the past few months, we’ve greatly expanded Compendium’s social network integrations to also include scheduling and author-level promotions. Many clients have reported huge time savings and increased traffic from the use of our Twitter, Facebook and LinkedIn integration tools. However, a large percentage of our enterprise clients manage...

James Paden
Vice President of Product

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