Hi, I'm James Paden+! I'm Vice President of
Product Management at Compendium. I am responsible for
the planning and execution throughout the product lifecycle,
including: analyzing opportunities, talking to clients and
potential clients, defining the product vision, developing
prototypes and working closely with engineering, sales, marketing
Content Marketing Question of the Week: How Do You Create the Right
Mix of Marketing Content? At Compendium, we split content into
three categories: high effort, medium effort and low effort. The
results and conversion ranges of these three categories may
surprise you. Watch the video below for a brief overview how to
create the right mix of...
Here are five of the most important statistics surrounding content
marketing and mobile usage, and two critical action points based on
the statistics. The following statistics are gathered from
Compendium's 300 clients and represents a snapshot of content
marketing across a wide variety of industries and organization
sizes. 1. 43% of our traffic...
Compendium has released a refresh to the HTML-rich content
editor, based on CKEditor [http://ckeditor.com/what-is-ckeditor].
Unless you’re an adventurous type who likes mousing over toolbar
buttons to see what each button can do, there’s a good chance you
aren’t aware of some of the goodness lurking therein. In this post,
we’ll cover some of the...
The task of maintaining a medium-to-large website is daunting, and
trying to do it manually can lead to all kinds of problems,
including broken links, missing assets and inconsistent appearance.
Content management systems address this problem by providing a
templating system, which specifies how dynamically generated
content will be laid out among...
Kyle Lacy (@kyleplacy) of ExactTarget and I hosted a highly
informational webinar on the state of mobile content. Kyle gave a
overview of mobile trends and their effect on marketing strategy as
whole. He also shared some great data from ExactTarget's mobile
usage stats. I then broke down Compendium's data and the trends
we're seeing on the mobile...
Would you like to work for one of Indianapolis' top software
startups and solve challenging problems while having Nerf gun
fights? Compendium is trying to revolutionize online marketing by
helping brands generate and manage valuable content that educates
their audience, rather than simply bombarding them with
advertisements. We're actively seeking...
Today we're announcing the January 16th release of Compendium 4.0.
Over the last year, we've extended the Compendium 3 platform in
many different areas including: A new, highly-flexible publishing
platform for the creation of branded content hubs An editorial
calendar with a seamless view of your content marketing efforts New
Conversations are about experiences. I'm not the first to make this
point, but it's important to not forget about the interaction
between social media and experiences when you're planning your
content marketing strategy. There are five very important questions
you need to be asking your team: 1. Do you have enough experiences?
Probably not. Most...
We analyzed the stats on Compendium platform traffic (from ALL our
clients) and found three really interesting results: Posts with
images get almost 3X the traffic received by posts without images.
Posts with YouTube videos get over 3X the traffic than posts
without videos. Posts with a list get almost 2.5X the traffic
received by posts without...