In case you’re just joining in…I’m in the middle of a 6 series blog post about why blogging works for SEO.
To provide a quick re-cap, search engines focus on 6 main factors when looking at a webpage (or blog) to determine its rank in organic search results:
1. Titles
2. Keywords
3. Recency/Frequency
4. Links
5. Volume
6. Relevance
In this post, I’ll focus on recency and frequency.
A common misconception among corporate bloggers is that they’re writing for regular, repeat customers when—in all actuality—95% of corporate blog readers are first-time visitors.
I understand that if this is the case, then I probably shouldn’t be writing a series of 6 posts since 95% of readers are not following my blog and have found it in search today, for the first time. So, if you’d like to get caught up on titles and keywords, check out part 1 and part 2.
The good news about first time visitors is that bloggers don’t have to worry about writing too much or too frequently. Posting 10 blogs a day might seem excessive for the 5% of regular blog followers, but posting 10 blogs a day means you’re substantially increasing your odds of finding a first-time visitor looking for specific, relevant information via search.
The bottom line is that you can’t have too much blog content, and you can’t write too frequently. In fact, your post frequency should increase based on the number of people who are trying to win a particular keyword search. By examining Google keyword search results, you can determine the intensity of your competition and adjust your blogging efforts accordingly.
For example, check out Ian Lurie’s rule of thumb:
If you’re competing with less than 10,000 pages, you should write at least once a week. Twice a week for 10,001 – 100,000 competing pages, 3 times a week for 100,001 – 200,000 competing pages and every single day for 200,001 – 2,000,000 competing pages.
Corporate blogging should not be a top-down, thought-leader driven initiative. Instead, all employees should be encouraged to share their passion, knowledge and expertise through blogging. You found my blog post didn’t you? Now how would you have been able to do that if our CEO didn’t allow me to blog and share these ideas I gathered after reading one of our Whitepapers-in-progress?
To learn more about blogging for SEO with Compendium's corporate blog software, check out our free whitepaper downloads at http://www.compendium.com/resources.html
To provide a quick re-cap, search engines focus on 6 main factors when looking at a webpage (or blog) to determine its rank in organic search results:
1. Titles
2. Keywords
3. Recency/Frequency
4. Links
5. Volume
6. Relevance
In this post, I’ll focus on recency and frequency.
A common misconception among corporate bloggers is that they’re writing for regular, repeat customers when—in all actuality—95% of corporate blog readers are first-time visitors.
I understand that if this is the case, then I probably shouldn’t be writing a series of 6 posts since 95% of readers are not following my blog and have found it in search today, for the first time. So, if you’d like to get caught up on titles and keywords, check out part 1 and part 2.
The good news about first time visitors is that bloggers don’t have to worry about writing too much or too frequently. Posting 10 blogs a day might seem excessive for the 5% of regular blog followers, but posting 10 blogs a day means you’re substantially increasing your odds of finding a first-time visitor looking for specific, relevant information via search.
The bottom line is that you can’t have too much blog content, and you can’t write too frequently. In fact, your post frequency should increase based on the number of people who are trying to win a particular keyword search. By examining Google keyword search results, you can determine the intensity of your competition and adjust your blogging efforts accordingly.
For example, check out Ian Lurie’s rule of thumb:
If you’re competing with less than 10,000 pages, you should write at least once a week. Twice a week for 10,001 – 100,000 competing pages, 3 times a week for 100,001 – 200,000 competing pages and every single day for 200,001 – 2,000,000 competing pages.
Corporate blogging should not be a top-down, thought-leader driven initiative. Instead, all employees should be encouraged to share their passion, knowledge and expertise through blogging. You found my blog post didn’t you? Now how would you have been able to do that if our CEO didn’t allow me to blog and share these ideas I gathered after reading one of our Whitepapers-in-progress?
To learn more about blogging for SEO with Compendium's corporate blog software, check out our free whitepaper downloads at http://www.compendium.com/resources.html
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