How to Increase Web Traffic

Article

Tuesday, May 7, 2013
Where Should I Start My Content Marketing Plan?

If the question in the title above is one that consistently keeps coming up in meetings or marketing strategy sessions -- you're doing it right! Content marketing is certainly not new but the term itself has become synonomous with blogging, creating whitepapers, social media promotion, content distribution etc. Everyone seems to inherently know...

Clayton Stobbs
Director of Account Management

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Article

Thursday, May 31, 2012
Fuel Your Content Marketing: Social Sharing & Blogging Webinar Replay

Did you know that 70% of blog administrators are also responsible for their companies' social media programs? If you're part of that 70% or if you are involved in the social media efforts at your company, tune in to the webinar replay below to find out how you can save time and increase your social effectiveness using a blog or content hub....

Lee Jorgenson
Senior Account Manager

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Article

Thursday, February 9, 2012
How We Keep Your Blog from Crashing: Load Balancing and Caching

Clayton Stobbs, Compendium's Director of Account Management, recently blogged about how we were able to handle a large influx of inbound traffic to our client's blogs: In total, BabyPlus received tens of thousands of visitors in a very short period of time. Now, this type of traffic is great but can also be a disaster if you're not ready for it...

P.J. Hinton
Director of Engineering

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Article

Tuesday, February 7, 2012
OMS Online Marketing Summit: Real World Business Blogging

Come to "How Successful Businesses Blog" in Sapphire E on Wednesday February 8th at 11:45! I'm very excited about my second session at this year's Online Marketing Summit. Yesterday we did a three hour deep dive on the 6 Things You Need To Know For Business Blogging Success. It was set up as a classroom with workbooks, etc. Special thanks to my...

Chris Baggott
CEO & President

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Article

Tuesday, November 8, 2011
Customer Stories: Why is blogging important?

Last October, we asked our customers a simple and profound question: Why is blogging important? They answered in droves, and we've been publishing the longer-form responses in individualized blog posts. Here's a run-down of some shorter-form responses. Thanks again to so many of our customers for providing excellent feedback and insight. Kyle of...

Customer Stories

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Article

Sunday, November 21, 2010
Innovate, Initiate & Iteration lessons for Startups

Last night I had another great opportunity to attend Hackers & Founders here in Indianapolis. This thing just keeps getting bigger & better and should be on everyone who is interested in Startups attending & supporting.This morning I was driving into work and thinking about my mentor Jason Fried who really taught me about the role of Iteration as...

Chris Baggott
CEO & President

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Article

Tuesday, November 2, 2010
What's the "Best" Content Marketing Strategy (Thought Leadership?)

Content Marketing has been a huge part of the social media marketing tool kit lately. I hear and get involved in a lot of conversations about Search Marketing Strategy based on "Good" Content. "Write Good Content and people will reward you" But the discussion breaks down as to what constitutes the 'best' content. So let's discuss some...

Chris Baggott
CEO & President

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Article

Monday, August 30, 2010
How EasyCare is Getting it Done

We talk a lot about what companies can do to increase their social media marketing strategy and engage with their clients in this space. EasyCare, a cutting-edge alternative horse care company out of Arizona, is a great example of a client who's doing just that.Their primary goal isn't just customer acquisition, it's customer engagement and...

Compendium Staff

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Article

Monday, August 9, 2010
Improve Your Customer Acquisition by Segmenting Your Blog Traffic

If you're a Compendium customer using a subdomain, and you're using Google Analytics, follow the simple steps below to analyze your blog traffic's behavior on your main website: 1. Create a blog traffic segment 2. Analyze Important Statistics of Your Blog Traffic Now that you have created this segment, you are ready to begin looking at your KPIs...

Lee Jorgenson
Senior Account Manager

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