So you have a good blog topic, but what do you do with it? Should
it be a single post or a series of posts? Does it matter? There is
no tried-and-true answer for this question; it can depend on a lot
of variables. That being said, when you have a lengthy topic or you
are looking for a way to drive more traffic to your blog, there are
If the question in the title above is one that consistently keeps
coming up in meetings or marketing strategy sessions -- you're
doing it right! Content marketing is certainly not new but
the term itself has become synonomous with blogging, creating
whitepapers, social media promotion, content distribution etc.
Everyone seems to inherently know...
Did you know that 70% of blog administrators are also responsible
for their companies' social media programs? If you're part of
that 70% or if you are involved in the social media efforts at your
company, tune in to the webinar replay below to find out how you
can save time and increase your social effectiveness using a blog
or content hub....
Come to "How Successful Businesses Blog" in Sapphire E on Wednesday
February 8th at 11:45! I'm very excited about my second session at
this year's Online Marketing Summit. Yesterday we did a three
hour deep dive on the 6 Things You Need To Know For Business
Blogging Success. It was set up as a classroom with
workbooks, etc. Special thanks to my...
Clayton Stobbs, Compendium's Director of Account Management,
recently blogged about how we were able to handle a large influx of
inbound traffic to our client's blogs: In total, BabyPlus received
tens of thousands of visitors in a very short period of time.
Now, this type of traffic is great but can also be a disaster if
you're not ready for it...
Last October, we asked our customers a simple and profound
question: Why is blogging important? They answered in droves, and
we've been publishing the longer-form responses in individualized
blog posts. Here's a run-down of some shorter-form responses.
Thanks again to so many of our customers for providing excellent
feedback and insight. Kyle of...
Last night I had another great opportunity to attend Hackers &
Founders here in Indianapolis. This thing just keeps
getting bigger & better and should be on everyone who is
interested in Startups attending & supporting.This morning I
was driving into work and thinking about my mentor Jason Fried who
really taught me about the role of Iteration as...
Content Marketing has been a huge part of the social media
marketing tool kit lately. I hear and get involved in a
lot of conversations about Search Marketing Strategy based on
"Good" Content. "Write Good Content and people will
reward you" But the discussion breaks down as to
what constitutes the 'best' content. So let's discuss some...
We talk a lot about what companies can do to increase their social
media marketing strategy and engage with their clients in this
space. EasyCare, a cutting-edge alternative horse care
company out of Arizona, is a great example of a client who's doing
just that.Their primary goal isn't just customer acquisition, it's
customer engagement and...