As a sales professional for a
business blogging platform, specifically built to address the real
challenges of blogging, I think it's time to share what
I consistently hear as the challenges to a blogging
program. There are 3 common obstacles to successful business
blogging that all businesses should consider before starting a blog
or revamping an existing...Continue Reading the Post »As a sales professional for a
business blogging platform, specifically built to address the real
challenges of blogging, I think it's time to share what
I consistently hear as the challenges to a blogging
program. There are 3 common obstacles to successful business
blogging that all businesses should consider before starting a blog
or revamping an existing...Continue Reading the Post »Saw this tweet and it reminded me a of a great way to generate business blog content; FAQ's or Q:A
@ekoshyun Hello! Wondering if you could tell me the best person at Apt Therapy to talk to about marketing/content strategy? Thank you :-)
via Content Marketing Questions
In this example, it's a tweet that will surely spur an anwer via Twitter, email, or maybe...
Continue Reading the Post »I just read this recent article
from Mashable about the importance and trend of content
marketing. Here are my favorite excerpts that speak directly
to why I think it's important for every marketer to be considering
content marketing and tools like Compendium:
“Through content creation, brands can engage directly with an audience rather than relying on...
I just got off the phone with a prospect who
requested a demo off our website (usually a great lead generator
for us). He described his needs and his frustrations with
some platforms trying to claim specialty in SEO and social
media marketing, when in fact the focus is more on the analytics
and results driven by other actions. Luckily for Compendium,
his...
Continue Reading the Post »Check out the great links below on how we are working with a
partner/client, iGoDigital. This is a great
showing of two sophisticated companies helping each other make our
products stronger and more effective for our clients.
For an example of how we’ve applied our recommendation engine within Compendium, check out this out: http://www.compendium.com/solution... Continue Reading the Post »
For an example of how we’ve applied our recommendation engine within Compendium, check out this out: http://www.compendium.com/solution... Continue Reading the Post »
I really enjoyed getting this email from Bryana with the
AMA. She recently brought a group of talented marketers to
Compendium to learn how we are helping businesses execute on their
content marketing strategies.
Continue Reading the Post »
Allison, Brian & Max,
Thank you so much again for participating in the Indy AMA’s Spring Marketing 360 event last Friday and helping us shape the...
Here is a recent email I sent to a former client who is a passionate supporter of Compendium. He wanted to pass on an email to a client introducing how we could help. Below is that emaill with company name removed. (P.S. this post was created using Compendium's new Email-to-Post solution . . . . Brilliant!)
To Whom It May Concern,
Compendium could add...
I recently
became
a
Compendium client by purchasing a program for
my fraternity chapter, for whom I serve on the Advisory
Board. What I love about being on the other side of the
relationship is actually being able to execute on what
I discuss with prospect clients all day.I've included the email below that I sent to some key alumni that also work with me on...Continue Reading the Post »
After some travel time to Miami for the EEC Conference and
family visits in Naples, FL, it is back to the normal work
routine. One thing that makes it easier to return to icy and
snowy Indianapolis is continued feedback from our clients that they
leveraging Compendium in their content marketing strategy for great
results. Here is an
interview by Jenny Dean...Continue Reading the Post »
This is not a surprising fact to me that I read in the
eMarketer daily
article. I find myself being the product of
successful ad campaigns on Facebook more and more these days.
In 2010, I bought concert tickets to 2 shows, shopped for
multiple Christmas gifts, and found out about an important
conference relevant to my business. What do all those...Continue Reading the Post »