Tuesday, October 26, 2010
Another Great BlogWorld Expo Takeaway
My last post reminded me to share this solid interview with Jay Baer
following the Blog World Expo in Vegas this year.
Here were my favorite parts of the article:
“The people who are the best storytellers or story harvesters within an organization oftentimes are customer service. They’re the ones who see the little moments of insight, the glimpse of something special that your marketers never see.”
“You have to have a broader topical spectrum. . . . Make the story bigger. Don’t make it about you. Make it about your customers or about the industry or about trends. Only make it tangentially about you. And that gives you a lot more room to move from a content perspective.”
When Jay was last at the Compendium offices here in Indy, he talked about this idea of "story harvesting" regarding the future of content marketing. In case you missed the cool video on this, here it is: