A colleague of mine forwarded this blog post to me and it was a fantastic way to start my morning. Someone outside of Compendium who truly GETS IT!!! This is probably my favorite part of the post:
"Search engines thrive on and reward web sites that publish content. Blogs are content management systems that make it easy for companies (or anyone) to publish that content. Publishing blog posts creates new web pages that can be linked to and therefore, discovered and ranked by search engines. The more blog posts and links from other sites, the greater the presence in the search results."
The only thing I'd like to add to this from the Compendium Blogware perspective is that it relates to long term organization of content. Lee is absolutely correct that blogs create new web pages for each post written. On most blogs, the original post goes to one vast well of content on one (singular) blog. Additional SEO efforts become manual; occasionally made easier (but not simple) with specific plug-ins. This is all in an attempt to organize all this blog content into categories so that the search engines can more easily digest the content.
For companies that want to leverage large portions of their workforce as bloggers AND want to use all that content to it maximum it's SEO potential, a blogging software designed for business is essential. The ideal situation can then be using the natural content management of one blog that Lee discusses in his post while organizing those posts across hundreds or thousands of specific keyword blogs that continue to be focussed and organized around individual, revenue driving search terms. This will give long-term ranking on targeted search phrases and deliver a measurable ROI on the company blog strategy.
As Lee so eloquently puts it in his post, "tactics used with a blog marketing effort should be based on some kind of goal." Exactly!
"Search engines thrive on and reward web sites that publish content. Blogs are content management systems that make it easy for companies (or anyone) to publish that content. Publishing blog posts creates new web pages that can be linked to and therefore, discovered and ranked by search engines. The more blog posts and links from other sites, the greater the presence in the search results."The only thing I'd like to add to this from the Compendium Blogware perspective is that it relates to long term organization of content. Lee is absolutely correct that blogs create new web pages for each post written. On most blogs, the original post goes to one vast well of content on one (singular) blog. Additional SEO efforts become manual; occasionally made easier (but not simple) with specific plug-ins. This is all in an attempt to organize all this blog content into categories so that the search engines can more easily digest the content.
For companies that want to leverage large portions of their workforce as bloggers AND want to use all that content to it maximum it's SEO potential, a blogging software designed for business is essential. The ideal situation can then be using the natural content management of one blog that Lee discusses in his post while organizing those posts across hundreds or thousands of specific keyword blogs that continue to be focussed and organized around individual, revenue driving search terms. This will give long-term ranking on targeted search phrases and deliver a measurable ROI on the company blog strategy.
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